

Nice use of Google AdWords Keyword ToolI'd say use the Rosener formula for the .COM, then take about 10-20% of that to get an accurate estimate.
Rosener approximation: Value = Local monthly exact searches*CPC*0.35*12
Thanks for the tip. According to the Rosener approximation:
Local exact match searches = 18100
CPC (From Adwords Tool) = 0.40
Average click-through-rate for a #1 ranking = 0.35
Payback period of 12 months
18100*0.40*0.35*12 = 34752
10% of 34752 = $3475
is this how you would calculate this?


