I agree that the best days of PPC are behind us
but for those who keep creating new ppc platforms or buying up the old ppc sites.... then it must seem like a viable business model for them.
still, the question wasn't about, nor was my advice about earning ppc to cover one's portfolio, but more about a single domain that gets views, but isn't enabled for ppc.
it is though, still possible for a single name to earn it's weight in ppc revenue
now whether one can acquire domains that will sustain the portfolio via ppc clicks alone, is a different question, then too, that can depend on how many names one is holding.
I'm happy that you agree with my basic tenant that the best days of PPC are behind us.
People who are creating new PPC Platforms or buying up old PPC sites, doesn't necessarily imply that they have a viable business model. They might be throwing a lot of good money at a bad strategy. Which they will discover over time.
You clarification is appreciated about you comments being about single domains rather than to support a portfolio, is welcomed.. Because it appeared to be ambiguous from your original post. I of course agree, that as an individual domain strategy, where you can "test the waters" for a year. Why would you not apply such a strategy for single domains? But I have been doing this for well over a decade. And in my personal experience, a domains parking revenue, halves every year (on average).So you very quickly get into a negative cash flow position. Lets say. A domain gets $20 revenue in the last 12 months. For $10 domain, this is welcome profit. But next year, You spend a second $10 and receive $0 profit in the 2nd year. After that. It's a losing enterprise. So. there is a question as to when and why you purchased this particular domain. You need a reason, other than for the reason for it's parking revenue. Usually this is for it's resale potential. In fact, if I could predict the future parking revenue, for the next year, I would say I have already bought into a losing enterprise. OK. If you can can let it go at B/E point. This would be great. But B/E point is already a losing proposition because it won't cover your losses on your other domains. which also apply this strategy but don't make the returns. And you will need a ruthless, cut-throat attitude to ditch domains which you bought for resale purposes because they are not supporting themselves.
So although I agree with your statement that it is
possible for a single domain to earn it's weight in PPC Revenue. It is
mostly unlikely if looked at as a multiple year strategy, but is
generally unsustainable, as a rule of thumb
I agree sustaining a portfolio from PPC Revenue alone (after all this was my point you were responding to) is an extremely difficult result to achieve. I'm sure there are some people who might be able to claim this. But they are probably a very small minority. And I wish them well. They could very well by churning over their entire portfolio every 2-3 years. Not for the faint of heart. I was simply warning that this is not a strategy that should taken on by most domainers. However this, along with, domain sales strategy, might be a better compromise
For me. I look at all those expiring domains which are sustaining themselves and renew them first, before I even go onto looking at my expiring domain portfolio, each month. and making a decision to keep or drop, individually.