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Yes.. But after investors, comes customers. If customers are not able to recognize your web address, the investment is going to have a problem.forget about average joe, investors would have lined up for his business. Sometimes all these creative work is to impress investors.
The future. All Storage wanted to take it's domain into it's own hands and own it. Just like we added the convenience of allowing full online rentals, All Storage wanted to be ahead of the recent trends and be forward-looking. Our digital footprint is more important than ever in helping us find prospective tenants and service exisiting ones.
But what is a .storage?! A lot of people aren't familar with the idea of new extensions. Challenges can arise. Asking around and showing our new beautiful box logo, I've had the questions "wait is it all.storage.com?" or "why is there a period there, is that a typo?" New concepts take a while to catch on but this internet thing isn't going away any time soon, but neither is All Storage.
Interesting.
I would not even realize that was a domain name. Also, that domain just forwards to their .COM.
On a side note, that is a pretty cool looking building design.
Brad