Atom / Atom.com - Marketplace (formerly Squadhelp)

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Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS
  • No Listing fee
  • No Logo design fee
  • Ability to submit your names to end users holding naming contests
  • Ability to chat directly or send a message directly to end users.
  • Stats of your marketplace domains are shown in the marketplace dashboard.
  • Their customer service and support has been great, 24hr a day chat.
  • Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
  • End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
  • When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
  • Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
  • One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
  • Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
  • I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.
CONS
  • Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
  • Their logos are not top quality, in fact I requested to have some of my logos remade.
  • I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
  • After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
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Hello everyone.

I really need to vent my frustration today: I’ve been using the Atom WLM solution for about six months now. Up until now, I’ve been extremely satisfied with it. It was important to me that my listings be indexed by search engines - just as they would be with a genuine domain.

I put a great deal of effort into ensuring that the domain listings would achieve rankings. Until recently, this worked perfectly. However, Atom apparently enjoys throwing obstacles in people's paths. Seemingly to ensure they can never become successful.

For starters, the .xml sitemap is strangely coded. Furthermore, I recently noticed that the generated URLs (structured as: [your domain name] / [name] / [offer name]) had been altered. When I attempted to share one of my domains on Pinterest, the link suddenly became inaccessible; simultaneously, in Google Search Console, all URLs that had previously been cleanly indexed were being deindexed. So, I set out to investigate and examined the source code of one of my domains within the Atom White Label Marketplace. Ecochaser.com serves as the example here.

Previously, the structure of my listing on the WLM Marketplace was as follows: Domainchick.de/name/Ecochaser.com. This clean URL structure remains accessible; however, Google no longer considers it relevant, as a different URL structure is declared as the canonical URL within the source code.

I would like to attach two screenshots for you regarding this, but unfortunately, it isn't working right now. Or at least, I am receiving an error message. The URL structure currently declared as canonical is as follows: https://www.domainchick.de/sm/domainchick.de/name/Ecochaser.com - which is absolute nonsense and leads to a dead end. I consider this to be malicious and severely damaging to my business. I spent months implementing this offered solution and making it look polished, only to discover that this is apparently not desired.

Anyone using Atom WLM is welcome - and indeed encouraged - to test this out for themselves. Take a look at the source code of your listings and see how the canonical tag is set. I have already examined the configuration level to see if I could modify this, but we have no control over it. It is simply terribly poor programming - to the detriment of us, the end users.

I just wanted to let you know this, because it is incredibly frustrating me right now.

Best regards
Franziska ;)

Thanks for flagging this. It's a regression on our end, and our team is working on a fix - should be resolved within the next 24 hours.

There seems to be an issue with logo rendering on Atom. Many listings are showing missing or broken logos. Just wanted to flag it in case the team isn't already aware.

Thanks for the flag. This was caused by an issue with a downstream provider, which has now been resolved. Logos should be rendering normally again. Appreciate you calling it out.
 
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Atom is introducing "Atom Domain Rentals" . Let see how it goes, I all for putting domains to use. But should it be called domain sub-letting:unsure:
 
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Atom is introducing "Atom Domain Rentals"
Is this info posted on their site yet? I'd like to see what options are available to sellers (such as setting a minimum amount of months that a name can be rented for, and whether or not we can set a down payment amount, etc).
 
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Atom is introducing "Atom Domain Rentals" . Let see how it goes, I all for putting domains to use. But should it be called domain sub-letting:unsure:
I wonder how successful renting was at Dan? Not very popular is my guess. But kudos to Atom for giving sellers the option.
 
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Atom is introducing "Atom Domain Rentals" . Let see how it goes, I all for putting domains to use. But should it be called domain sub-letting:unsure:

Next up, Fractional Domain Investment. :xf.rolleyes:
 
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I wonder how successful renting was at Dan? Not very popular is my guess. But kudos to Atom for giving sellers the option.
IIRC, DAN.com initially offered both options, but over time, only LTO remained.
 
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It doesn't really make sense to me.

As a domain owner, you are basically allowing a party to use your domain without any commitment.

As the party using the domain, there is no end game of ownership.

Because of that, I think there's a higher likelihood that the domain could be used in a damaging way.

I feel like instead of adding more options, Atom should work on making their system less complex and more efficient.

Brad
 
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The only domains anyone would ever want to rent are the really high-traffic ones, which would then likely be used for nefarious purposes.

Like @bmugford said, there really isn't an endgame with this type of deal, just potential use and abuse.
 
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I feel like instead of adding more options, Atom should work on making their system less complex and more efficient.

I agree, but just from the comments on here, there seems to be a group of acolytes who gleefully fall down the rabbit hole that is Atom.

White Rabbit GIF


More complex = even more time I can spend pretending I'm actually working.
 
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It doesn't really make sense to me.

As a domain owner, you are basically allowing a party to use your domain without any commitment.

As the party using the domain, there is no end game of ownership.

Because of that, I think there's a higher likelihood that the domain could be used in a damaging way.

I feel like instead of adding more options, Atom should work on making their system less complex and more efficient.

Brad
The bottom line? Sales! Nothing else matters.
 
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The bottom line? Sales! Nothing else matters.
And what you need for sales are really -

Decent domains + lander + distribution path.

Outside that, I doubt the extra fluff is yielding much in the way of more sales.

Do people really buy a domain they see on a random ad when browsing a website or using some app?

Do they buy domains because they like the AI generated logo?

I highly doubt it.

A lot of these options just seem like time consuming things to navigate while you are not making sales, while a lack of sales likely has some other underlying issue.

Brad
 
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@Atom.com Are Domain Rentals going to be Opt In or Opt Out? Who sets pricing, etc.? I don't want to wake up one day next week and find one of my high dollar domains was rented for $100 / month.
 
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Fair questions & feedback. A few quick clarifications:

• Domain Rentals will be entirely opt-in. If you don’t opt in, rentals won’t be available or visible for your domains.
• Renters will always have a path to full ownership through a predefined buyout option.
• Rental rates increase annually based on a schedule that’s disclosed upfront.
• The rental agreement will prohibit certain types of usage and include safeguards designed to protect domain owners.

That said, it’s fair to point out that no model is entirely risk-free. Domains on payment plans carry risks as well, and we’ll continue to monitor and refine the program based on real-world usage.

On a broader note, our goal as a marketplace is to help create more liquidity for domain owners and improve sell-through rates.

That means we’re constantly testing new ideas. Some will work, some won’t. But we believe it’s better to test new ideas and learn from the results than to stand still and accept the status quo.

Domain Rentals are one of those ideas. Our hypothesis is that lowering the commitment required to use a premium domain may expand the buyer pool and create an additional layer of liquidity for sellers.

Maybe it works. Maybe it doesn’t. The market will decide, and we’ll learn from the data either way.

We’ll be sharing more details when the feature launches next week.
 
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Sorry Darpan, @URL Stream launched this feature 20+ years ago. :xf.cool:

URL Stream, the pioneer of domain leasing and, at the time (circa 2004), the only company offering the service, originally had no intention of allowing lessees to acquire ownership of the domains.

The model functioned much like apartment leasing: domain owners retained full ownership, while lessees received usage rights for a defined period. Ownership was never part of the original concept.

1780684247409.png

Source: Web Archive

https://www.namepros.com/threads/bu...-at-the-same-time.1367863/page-2#post-9493840
 
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• Renters will always have a path to full ownership through a predefined buyout option.
How is it really different than an LTO then, just less of a financial commitment on the buyer's part?

Less of a commitment from the buyer = more risk and lower upside for the seller. IMO.

Brad
 
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Hello everyone.

I really need to vent my frustration today: I’ve been using the Atom WLM solution for about six months now. Up until now, I’ve been extremely satisfied with it. It was important to me that my listings be indexed by search engines - just as they would be with a genuine domain.

I put a great deal of effort into ensuring that the domain listings would achieve rankings. Until recently, this worked perfectly. However, Atom apparently enjoys throwing obstacles in people's paths. Seemingly to ensure they can never become successful.

For starters, the .xml sitemap is strangely coded. Furthermore, I recently noticed that the generated URLs (structured as: [your domain name] / [name] / [offer name]) had been altered. When I attempted to share one of my domains on Pinterest, the link suddenly became inaccessible; simultaneously, in Google Search Console, all URLs that had previously been cleanly indexed were being deindexed. So, I set out to investigate and examined the source code of one of my domains within the Atom White Label Marketplace. Ecochaser.com serves as the example here.

Previously, the structure of my listing on the WLM Marketplace was as follows: Domainchick.de/name/Ecochaser.com. This clean URL structure remains accessible; however, Google no longer considers it relevant, as a different URL structure is declared as the canonical URL within the source code.

I would like to attach two screenshots for you regarding this, but unfortunately, it isn't working right now. Or at least, I am receiving an error message. The URL structure currently declared as canonical is as follows: https://www.domainchick.de/sm/domainchick.de/name/Ecochaser.com - which is absolute nonsense and leads to a dead end. I consider this to be malicious and severely damaging to my business. I spent months implementing this offered solution and making it look polished, only to discover that this is apparently not desired.

Anyone using Atom WLM is welcome - and indeed encouraged - to test this out for themselves. Take a look at the source code of your listings and see how the canonical tag is set. I have already examined the configuration level to see if I could modify this, but we have no control over it. It is simply terribly poor programming - to the detriment of us, the end users.

I just wanted to let you know this, because it is incredibly frustrating me right now.

Best regards
Franziska ;)

After a great deal of frustration that I had to vent yesterday, the problem has already been resolved today.

Wow! I certainly have to give Atom credit for that and say a big thank you. It’s great that issues are addressed immediately. (y)
 
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• Renters will always have a path to full ownership through a predefined buyout option.
Will sellers have the option to not let renters have a path to full ownership?
 
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That means we’re constantly testing new ideas. Some will work, some won’t. But we believe it’s better to test new ideas and learn from the results than to stand still and accept the status quo.
Why not use the resources to upgrade the efficiency of other parts on your system?

For instance you need "premium" listings to access your wholesale marketplace, then it can take many days or weeks to review a domain listing as "premium", even when using coins.

It's kind of a massive bottleneck in your system.

Brad
 
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