How to expand the number of domain name end-users?

62.com · Apr 21, 2021

If we think about domain names in economic thinking, the higher the price of domain names, the less demand, how to expand the number of users?

62.com · Apr 21, 2021

end-users

karmaco · Apr 21, 2021

We can’t increase end users. We can only increase our chances of selling to them by getting the best names we can afford. There are a finite number of end users in any year. They just have to want your name and accept the price.

If you are a flipper or big hurry to sell your only other choice is to sell to other domainers with low pricing.

62.com · Apr 21, 2021

karmaco said:
We can’t increase end users. We can only increase our chances of selling to them by getting the best names we can afford. There are a finite number of end users in any year. They just have to want your name and accept the price.

If you are a flipper or big hurry to sell your only other choice is to sell to other domainers with low pricing.

You are right. That's what domainers do. And for most of domain investors, selling their owns to end-users is the best choice, maximizing the value of their own domains. That's why most of you become a domain investor? The best answer we heard is "Creative outlet and the hunt." 62.com team also expects to help them.

equity78 · Apr 21, 2021

karmaco said:
We can’t increase end users. We can only increase our chances of selling to them by getting the best names we can afford. There are a finite number of end users in any year. They just have to want your name and accept the price.

If you are a flipper or big hurry to sell your only other choice is to sell to other domainers with low pricing.

Exactly you can't increase them, people bring this up every now and then like we can just make more of them.

DuDD · Apr 22, 2021

Create opportunities to increase domain exposure
such as landing page

Mike Goodman · Apr 22, 2021

62.com said:
If we think about domain names in economic thinking, the higher the price of domain names, the less demand,

You are confusing economics, i.e. the reality of what happens in the world regarding business, value, money, currency and a whole host of other concepts, with the academic classical economic theory. The supply-demand curve and the "theory of equilibrium" has been utterly debunked so many times it really does beg the question of economics as an academic "discipline". That theory of equilibrium is the fundamental basis of the academic position.

As with classic cars, high quality diamonds, highly regarded works of art and a very interesting range of other items, a sample number of each and a sample number of domain names fetch very high prices. There are lots of alternative, far cheaper works of art etc etc so poorer folks' walls need not go unadorned, empty garages can be filled with cheaper restoration projects and small, local businesses without lofty aspirations can have a registered domain name. There are more than sufficient to go round.

It is true that domainers will not be able to make their fortunes on the cheaper domain names. But it is not true to suggest they are not available.

lock · Apr 22, 2021

Buy names that appeal to everyone so that end user has the opportunity. Buy names you have customers for.

62.com · Apr 23, 2021

The most we do is keeping on publicizing or giving them a training about domain brand value, increasing our chances of selling to them. And since now, we have worked with many end-users like ww.com, le.com, wifi.com, qy.com, lu.com etc.

Mike Goodman said:
You are confusing economics, i.e. the reality of what happens in the world regarding business, value, money, currency and a whole host of other concepts, with the academic classical economic theory. The supply-demand curve and the "theory of equilibrium" has been utterly debunked so many times it really does beg the question of economics as an academic "discipline". That theory of equilibrium is the fundamental basis of the academic position.

As with classic cars, high quality diamonds, highly regarded works of art and a very interesting range of other items, a sample number of each and a sample number of domain names fetch very high prices. There are lots of alternative, far cheaper works of art etc etc so poorer folks' walls need not go unadorned, empty garages can be filled with cheaper restoration projects and small, local businesses without lofty aspirations can have a registered domain name. There are more than sufficient to go round.

It is true that domainers will not be able to make their fortunes on the cheaper domain names. But it is not true to suggest they are not available.

62.com · Apr 23, 2021

Mike Goodman said:
You are confusing economics, i.e. the reality of what happens in the world regarding business, value, money, currency and a whole host of other concepts, with the academic classical economic theory. The supply-demand curve and the "theory of equilibrium" has been utterly debunked so many times it really does beg the question of economics as an academic "discipline". That theory of equilibrium is the fundamental basis of the academic position.

As with classic cars, high quality diamonds, highly regarded works of art and a very interesting range of other items, a sample number of each and a sample number of domain names fetch very high prices. There are lots of alternative, far cheaper works of art etc etc so poorer folks' walls need not go unadorned, empty garages can be filled with cheaper restoration projects and small, local businesses without lofty aspirations can have a registered domain name. There are more than sufficient to go round.

It is true that domainers will not be able to make their fortunes on the cheaper domain names. But it is not true to suggest they are not available.

Wow, thank you for your great answer. You are absolutely right. Not all things fit for economic thinking, such as domain names. Also for many investors, they consider top level domain names as an art or a collection or an antique. That's why most of people can not understand and we also often be asked the question like that. Even some people also cant understand why many rich people want to buy luxury cars, high quality diamonds, good quality things are also showing their identity symbols, which same as good names showing good brand image. 62.com team aims to giving more training and doing a good job of publicity to dispel doubts, enhancing awareness of the necessary of good brand with good name, in further attracting more clients to use good domain names fitting their brands. Guidance is important, right?

62.com · Apr 23, 2021

lock said:
Buy names that appeal to everyone so that end user has the opportunity. Buy names you have customers for.

Yes! Fighting!!!

62.com · Apr 23, 2021

DuDD said:
landing page

DuDD said:
Create opportunities to increase domain exposure
such as landing page

Correct, 62.com is hard working on that. We are together working in domain names industry with a common goal.

bmugford · Apr 23, 2021

As others have pointed out, it is not about creating more end users. It is about finding domains that appeal to end users.

The amount of end users grows organically over time.

Buy domains that have a large pool of potential buyers.

Large pool of buyers = more sales.

Brad

Recons.Com · Apr 23, 2021

I'd argue that it is possible to increase the number of end users for premium names.

In my opinion, the overall pool of businesses/people using domains for commerce and projects is fixed and growth organically, as Brad pointed out.

But... Within that pool, 90% settles for names that in reality hurt their business in many ways, while it goes unnoticed for them. They really can't do A/B test for the business domain name and brand, can they? And only 10% (just empirical numbers, no real research behind) understand the value of a great brand and domain, either intuitively, or by experience, or by training.

So, just educating entrepreneurs, incubators, decision makers could help increasing the market size.

62.com · Apr 23, 2021

Recons.Com said:
I'd argue that it is possible to increase the number of end users for premium names.

In my opinion, the overall pool of businesses/people using domains for commerce and projects is fixed and growth organically, as Brad pointed out.

But... Within that pool, 90% settles for names that in reality hurt their business in many ways, while it goes unnoticed for them. They really can't do A/B test for the business domain name and brand, can they? And only 10% (just empirical numbers, no real research behind) understand the value of a great brand and domain, either intuitively, or by experience, or by training.

So, just educating entrepreneurs, incubators, decision makers could help increasing the market size.

can't agree with you more. Correct guidance is very important for those 90% companies unnoticed the value of a great brand and domain in the order to increase the market size.

lock · Apr 23, 2021

62.com said:
Yes! Fighting!!!

I have fighting.tips you will love it.

62.com · Apr 23, 2021

lock said:
I have fighting.tips you will love it.

Haha...show me!

Kuffy · Apr 23, 2021

This is the Internet age, and people are starting to realise that virtual assets can have real value. Domain names are virtual assets, and so are many other things that most consider to be hard assets. Fiat currency is one exampled, and people are starting to realise that there is no intrinsic value to fiat currencies - hence the name. Property in the UK is another example. A "freehold" is not an absolute ownership of land, as all land is owned by the Crown, and a freehold is just an estate in land. This is a virtual asset in reality. Once potential investors realise this, then they can start to believe that a domain name is a better store of wealth than a bank savings account.

lock · Apr 23, 2021

62.com said:
Haha...show me!

http://www.fighting.tips

biggie · Apr 23, 2021

Hi

what is economic thinking, compared to common sense?

there is a lot of demand for high quality domains
and they tend to be priced higher, because of their quality, their usage potential and the demand for them.

you, cannot expand the number of endusers or buyers for a domain of high quality, unless you lower the price.
you, cannot expand the number of endusers or buyers for a domain of low quality, no matter what you do.

the pool of buyers will only grow as new people want to become domainers or those who to want buy a domain name for development increases.

and since you can't make anyone buy your domain, then you, can only increase your chances of selling domain names, by having a portfolio of desirable, appealing domains, that potential buyers may seek in the future.

still, to me, the topic is basically an opening to promote one's self in the community,
as some of us have been selling domains to endusers, long before they were being called endusers.

it didn't make a difference then, who was buying, as long as they were able to pay.

and from my perspective, i feel the same way today

imo...

eyedomainous · Apr 24, 2021

Because, unlike most products, domain names are electronically connected in a collective cyberspace market ecosystem... the end-user growth rate is likely more determined by the attractiveness of the neighborhood -than the value of an individual property.

For example, there was a time when a highly profitable parked page ecosystem attracted many users to buy premium domains like candy.com. Then, the parked page over-exploited the space, cybercrime exploded, and search banned such pages. The ecosystem's rep., profits and end-users declined.

So the key to attracting end-users is to create an attractive domain ecosystem that once again generates profits for domain investors -across the board. This, in turn, will expand the number of end-users.

62.com · Apr 25, 2021

biggie said:
Hi

what is economic thinking, compared to common sense?

there is a lot of demand for high quality domains
and they tend to be priced higher, because of their quality, their usage potential and the demand for them.

you, cannot expand the number of endusers or buyers for a domain of high quality, unless you lower the price.
you, cannot expand the number of endusers or buyers for a domain of low quality, no matter what you do.

the pool of buyers will only grow as new people want to become domainers or those who to want buy a domain name for development increases.

and since you can't make anyone buy your domain, then you, can only increase your chances of selling domain names, by having a portfolio of desirable, appealing domains, that potential buyers may seek in the future.

still, to me, the topic is basically an opening to promote one's self in the community,
as some of us have been selling domains to endusers, long before they were being called endusers.

it didn't make a difference then, who was buying, as long as they were able to pay.

and from my perspective, i feel the same way today

imo...

Hi，

thank you for your kind answer. Your are right, it is not doubt that there is a lot of demand for hight quality domains, and we also cannot expand the number of endusers for high quality domains. And for a domain of high quality also is valuable, not all endusers can afford it, which same as luxury cars, high quality diamonds, everyone knows their value and wants to own it, but not all of them can afford it, right? So not all things fit for economic thinking, especially something in short supply with high quality, like high quality domain names. We also can not deny that it dose't make a difference then, who was buying, as long as they were able to pay. But the question is how to let more endusers understand the value of a good domain name in order to expand the market size? we really can not expand the market size within a fixed pool? What as above Recons.Com said, " 90% settles for names that in reality hurt their business in many ways, while it goes unnoticed for them. They really can't do A/B test for the business domain name and brand, can they? And only 10% (just empirical numbers, no real research behind) understand the value of a great brand and domain, either intuitively, or by experience, or by training.So, just educating entrepreneurs, incubators, decision makers could help increasing the market size." Thank you again for your reading.

62.com · Apr 25, 2021

eyedomainous said:
Because, unlike most products, domain names are electronically connected in a collective cyberspace market ecosystem... the end-user growth rate is likely more determined by the attractiveness of the neighborhood -than the value of an individual property.

For example, there was a time when a highly profitable parked page ecosystem attracted many users to buy premium domains like candy.com. Then, the parked page over-exploited the space, cybercrime exploded, and search banned such pages. The ecosystem's rep., profits and end-users declined.

So the key to attracting end-users is to create an attractive domain ecosystem that once again generates profits for domain investors -across the board. This, in turn, will expand the number of end-users.

Hi,

thank you for your kind reply. Good view that creating an attractive domain ecosystem that once again generates profits for domain investors -across the board, and in turn, that will expand the number of end-users.

62.com team is also fight for it!

62.com · Apr 25, 2021

Kuffy said:
This is the Internet age, and people are starting to realise that virtual assets can have real value. Domain names are virtual assets, and so are many other things that most consider to be hard assets. Fiat currency is one exampled, and people are starting to realise that there is no intrinsic value to fiat currencies - hence the name. Property in the UK is another example. A "freehold" is not an absolute ownership of land, as all land is owned by the Crown, and a freehold is just an estate in land. This is a virtual asset in reality. Once potential investors realise this, then they can start to believe that a domain name is a better store of wealth than a bank savings account.

Haha, learnt new knowledge from your kind reply. There is no doubt that domain names are great wealth with high value.

62.com · Apr 25, 2021

DuDD said:
Create opportunities to increase domain exposure
such as landing page

How to expand the number of domain name end-users?

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