Dynadot

sales Test.Center New Extension Domain Sells for $195,000 at Auction (Update: Purchase Not Completed)

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The NameBio database this morning shows the sale of the new extension domain name test.center for $195,000 through a Sedo auction. This is the second highest-value new extension sale so far in 2019, with free.games having sold in May 2019 for $335,000 remaining in first place. This is the highest-value sale ever in the .center extension. Previously TV.center that sold for $15,000 in 2016 held the record for .center extension sales.

The test.center sale is currently the eighth highest new extension domain sale of all time in the NameBio database. The top 10 new extension domain sales have all occurred in the last two and a half years. When all extensions are considered, this sale currently ranks in position twenty for 2019 NameBio listed domain sales. The current top 20 list for 2019 includes one .org, one co.au, two new extensions, and 16 .com domains.

Update on Jul 29, 2019: The transfer of test.center was cancelled; this sale did not complete.

The official creation date for test.center is Sept 16, 2018, although the domain name was first registered on July 1, 2015. The domain name was listed on various sales and parking pages from 2015-2018 under control of a registrant from the Netherlands.

The domain test.center currently redirects to a welcome eAssessment page for Euphony HR, the apparent buyer. Euphony HR, based in India, operates currently on the website EuphonyHR.com and have been in operation since 2004. Euphony HR provide 120 personality, skills and aptitude tests to companies from around the world. Their corporate mission statement is “Our mission is to develop and deliver best Employment Assessment & HR Optimization Solutions to organizations worldwide.” As well as their testing services, Euphony HR offer a suite of HR management tools.

It would appear that Euphony HR have been in control of the domain name for at least a few months according to the Internet Archive Wayback Machine. The archive shows a February, 2019 record associated with Euphony HR. In 2018 and earlier the archive records show the domain name for sale and with various parking services.

The domain test.center had been listed for sale at $500,000. The Estibot valuation of the domain name is $200,000 USD, which is similar to the price paid in the recent sale and may have been adjusted due to the recent sale.

The exact term has about 5 million monthly searches with a cost per click of just over $1 according to data provided by NameBio.

The similarly strong domain name testing.center was already in use at the time of the sale and redirects to Zoomorphix Systems, a company that offers expertise in testing item creation, exam banks, etc. The well-known ExamStudio is one of their products. It was registered a few days before test.center in 2015.

I will provide additional information on the sale as it becomes available. If you have additional details on the sale, please share them in the comments.

How significant do you regard this sale for new extension domain investors in general?


Update on Jul 25, 2019: Sedo indicated in the comments that the sale transfer has not completed yet. Therefore, this is a tentative sale at this point, despite it being in the NameBio database.

Update on Jul 26, 2019: The sale has been removed from NameBio's database until the transaction is complete.

Update on Jul 29, 2019: The transfer of test.center was cancelled; this sale did not complete.



Hat tip to domainIQ (Ivan Rasskazov). I used the powerful Whois history tool in domainIQ for researching the history of this domain name. Also thanks to those associated with the Internet Archive Wayback Machine that I used to research website records, and to NameBio (Michael Sumner) that alerted me to this sale and that I used to find comparable sales records.
 

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The views expressed on this page by users and staff are their own, not those of NamePros.
The NameBio database this morning shows the sale of the new extension domain name test.center for $195,000 through a Sedo auction. This is the second highest-value new extension sale so far in 2019, with free.games having sold in May 2019 for $335,000 remaining in first place.
 
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So it finally sold.
I hope same.center get some luck
 
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Sweet news thank you for posting. Due to amount someone would but thanks again.
 
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Note that as mentioned in article update the sale did NOT close and as far as I can see that is still the situation. It is not in database this morning.
Update on Jul 29, 2019: The transfer of test.center was cancelled; this sale did not complete
 
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There's no way this sale can be real...
 
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