As we’ve grown to 3,000 customers with users in over 20 countries, we realised we needed a new identity one that better reflects our mission and product philosophy: to be a different kind of online submission platform. One that has a beautiful user experience yet the most powerful, versatile and intuitive online submission management system. The reality is the end-user experience of online submission, or online forms platforms haven’t evolved in decades. We wanted to re-energise everything about it, from its point of view to its look and feel, to the product itself.