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About Ten months ago I was asked to come up with some brand name possibilities for a client who built apps and wanted to rebrand.
I happily put together a list of available .com names, all 5 or 6 letters long, then purchased a dozen or so to secure them. The client was happy with one of the names and that was that.
A couple of months later I decided to get rid of the spare names here at NP but nobody - literally nobody - showed any interest.
Time moved on and today I thought I would put them up for sale again as they are close to dropping, but while checking on the possibilities of each name I discovered that one of them is now a shorthand word for a rapidly growing area in the financial industry.
I was about to put the name up in auction at a $2 start but see a similar name is now up for sale at $39k so quickly changed my mind and renewed.
Weirdly, this is the third time this has happened to me. I bought Bing (.tv) and Alphabet (.tv) back in the day for projects well before the two became anything to do with search engines. One I still have and one I gave as a gift to someone here at NP for their help. (I think they may have done well from that).
But this left me wondering has something similar ever happened to others here at NP. Has anyone bought a nice name only for a totally unrelated and unexpected event come along and make it massively more valuable?
I happily put together a list of available .com names, all 5 or 6 letters long, then purchased a dozen or so to secure them. The client was happy with one of the names and that was that.
A couple of months later I decided to get rid of the spare names here at NP but nobody - literally nobody - showed any interest.
Time moved on and today I thought I would put them up for sale again as they are close to dropping, but while checking on the possibilities of each name I discovered that one of them is now a shorthand word for a rapidly growing area in the financial industry.
I was about to put the name up in auction at a $2 start but see a similar name is now up for sale at $39k so quickly changed my mind and renewed.
Weirdly, this is the third time this has happened to me. I bought Bing (.tv) and Alphabet (.tv) back in the day for projects well before the two became anything to do with search engines. One I still have and one I gave as a gift to someone here at NP for their help. (I think they may have done well from that).
But this left me wondering has something similar ever happened to others here at NP. Has anyone bought a nice name only for a totally unrelated and unexpected event come along and make it massively more valuable?
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