This is not for everybody.
I'm downscaling my inventory, simply because I am changing my approach, a process that started in 2020-2021, long before this drop in sales. Therefore I can discount. Of course, as a top investor (Abdul) you can also do this.
But is it for everyone else? Probably not.
One has to calculate in the updated sales ratio and especially acquisition cost + renewal costs. If these get too high, you won't be able to cover the expenses. So reducing price might be a double-edged sword.
Edit: Let's not forget also that domain pricing is increasing from ICANN... yet again
Also if you do it without specific finesse, you might actually cut your profits or increase your money bleed. Edit: by discounting the wrong names.
Personal note. What did I do lately?
- I increased the price to my best domains significantly. Kept them there throughout the summer. Now I'm reducing them but NOT to former levels. This will entice some buyers to buy.
- I tested low xxx range pricing for clearances and didn't like the results. Right now the lowest domain price I have is $499, and that's for weaklings. Edit: Discounting below this has actually REDUCED my income by a lot. Why bother anymore with crappy pricing - they make your domain appear as crap. Few buyers know exactly what your domain is really worth so they might get negatively influenced by a too low price, which I saw several times already.
- I used to sell domains for $9 or so on NP. Not anymore. My price right now is $20 for everything, take it or leave it. That's all. Also not wasting time on too many transfers.
- I reduced the price on certain midrange domains, those ~ $1.5 k range. Not on everything, just on those I might not renew next year.
- As far as my 3k+ names, no discounts there. Although I might negotiate if you give me a decent price.
So it depends. As a top investor,
@AbdulBasit.com can reduce pricing and will still be in serious profit. But I don't think it is a blanket solution.
This being said, I believe the time now is not necessarily for profit, but for holding and especially buys. Let some names go and get better ones. refresh and keep your inventory. There will be a time to sell.
I have bought a lot if AI names lately despite my overall income being in red, because I know they will pay off soon. So if you ask me, I appear to be selling, but in fact I am buying. Selling the weaklings, getting the better ones. It's a good time for that.
Later edit: My income is in red not from domains which have been selling rather okay, but from other business I do which has fallen sharply. But working on it.