I think this KickStarter fits right in with those that only want to use a HMD to watch movies.
And I think that market has a huge potential. It's all dependent on price.
But it is a pretty big box for your face. I hope it is not heavy.
http://www.cinera.net/ But the KickStarter is priced above a WMR Goggle and lots of interest at that.
https://www.kickstarter.com/project...immersive-personal-theater-headset?ref=9id5l8
For this particular product's survival, It's more dependent on the popularity and pricing of a general VR HMD.
But I am quite confident watching a 'big screen' will be one of the most popular things to do over the first few years. Even with a WMR Goggle since the street price on it may fall to under $300 quickly after this xmas.
And no, I did not find a great need for names for this sub-niche. The major streaming service's seem to have it wrapped-up in the beginning anyway. Could change eventually.
Amazon Netflix Hulu have this wrapped up for now. Comcast wants a piece of it and owns a majority of the older content (movies) for now so look forward to those streaming services to create new 'original content'.
If any of that original content becomes a 180 view production, it will change the landscape of this quickly.
VRCinemaGoggle(s) VRCinemaGlasses 3DVirtualCinema VRCinemaPODs VR-Cinema CandidVRCameras TeleporterTV VRTheater.net VRFlix.net
But the appeal of a iMax on your face will help get these devices in the home.
For that to be a driving force this xmas will only be up to the advertising.