Been meaning to share this for a long time... If you're like me, you probably often google stuff in quotation marks , e.g. "bright solutions", to see the number of search results for this and that phrase. Here's a thing:
That number is not reliable. Not at all.
I've got a habit of going through a lot of SERPs mainly to see how different companies etc. use a specific phrase in their marketing. Two things I've noticed:
- Even though the SERP 1 says, say, 16700 results, when you get to the SERP 3 that number suddenly changes to, say, 550. This happens very often. In fact, I've seen many, many times this number to change from hundreds of thousands to something like 120.
- The number of Google search results can change radically during one day. So one day it's 11000, and the next day it's 360000. Also this happens a lot.
No idea why this happens but I'd say it happens A LOT. Like 1 in every 4 times based on my experience which is endlessly Google queries a day.
Have you experienced the same? Am I missing something completely or what is going on here?
That number is not reliable. Not at all.
I've got a habit of going through a lot of SERPs mainly to see how different companies etc. use a specific phrase in their marketing. Two things I've noticed:
- Even though the SERP 1 says, say, 16700 results, when you get to the SERP 3 that number suddenly changes to, say, 550. This happens very often. In fact, I've seen many, many times this number to change from hundreds of thousands to something like 120.
- The number of Google search results can change radically during one day. So one day it's 11000, and the next day it's 360000. Also this happens a lot.
No idea why this happens but I'd say it happens A LOT. Like 1 in every 4 times based on my experience which is endlessly Google queries a day.
Have you experienced the same? Am I missing something completely or what is going on here?