question Pricing strategy to flipp and sell fast

[TDM]

What's your pricing and offering strategy to sell average domains fast?

Happy to get any input on this topic.


I thought about:

1. Research at namebright for similar

2. Filter out high and low end sales

3. Get average price

4. Shoot little bit lower with nice tag (199$ not 212$)

5. List on various places (sedo, afternic, flippa, eBay, etc) with fixed BIN

6. Quick turnaround?


Make some sense?
What's your take/advice?

 

[jstenn13]

If you're looking to flip domains fast then you'll have to be fine with selling for under market value in most cases. For example, say you buy a citydentist.com domain for $100, if you want to flip it quickly then do outbound marketing to dentists in that city and don't mark it up a ton. Make the price something that would be silly for them to pass up. Offer it for say $200 to $300 instead of trying to flip it for $2,000. You'll be able to flip it much quicker and put some profit in your pocket and use that profit to repeat the process over and over again, assuming you have some sales skills to allow you to get deals done.

Flipping is a whole different ball game and business model than investing. In flipping you don't really care what the domain is so much as if you think you can buy it for (x) and resell it for (x + a little profit) in a very short time frame. You're less concerned about retail values than you are if you're investing for the long term and waiting for an end user to come along and make you an offer. So you just have to decide which business model and type of domaining is right for you, flipping or long term investing.

 

[catchmesleeping]

hmmm - if I was new in the game, and was trying to earn some money, with as little investment as possible, I would do something like this:

1. study namebio, and figure out what names are being bought, by who, and for how much.
2. go find names that are similar, and negotiate a price with the current owner
3. if the price is less than the recent sales price, contact recent buyers, to see if you can make the deal

In a scenario like that, you'll be learning how the market works, and at the same time building connections on both sides of the market. As you're doing that, you might also be able to invest your earnings into other good deals that you become aware of through trading and outreach.

I wouldn't buy up too much of your own inventory in the beginning, unless you have money that you don't mind losing.

 

[Pierre Barnard]

The jury is still out for me whether "Buy it Now" or "Make an offer" is the better choice.

 

[TDM]

flipping or long term investing

Yeah, thank you for that insights (already had the different models of trading vs investing in mind)

...
1. study namebio, and figure out what names are being bought, by who, and for how much.
2. go find names that are similar, and negotiate a price with the current owner
3. if the price is less than the recent sales price, contact recent buyers, to see if you can make the deal
...

Awesome advice, thank you!

 

[TDM]

The jury is still out for me whether "Buy it Now" or "Make an offer" is the better choice.

I guess that BIN maybe more successful for short term trading (if well priced) because with most domain platforms your outreach and publicity is far higher on buy now (for example SedoMLS). Transactions are easier for the buyer (click and done).

I also guess that with Make Offer you maybe able to negotiate higher prices. At risk of putting your buyer of.
With average domains the choices of the buyer are almost unlimited.. so quick and smooth should win the game.

Personally i think i would "make offer" domains on
the higher quality names,
on the "investing" domains and
on any domain i not fear the renewal.


That´s general business experience. No clue if it´s the same thing with domaining.

 

[Pierre Barnard]

@TDM, that makes alot of sense. I am trying both options at the moment.

 

[Kuffy]

I've seen so many people burned by attempting to flip names. The sequence goes something like this -

- I need a new car, but it'll cost £50,000 and I've only got £500.
- I know, I'm great at finding domain names, I'll flip a hundred or so of those.
- I've got all these great 2 and 3 keyword names and typos now where can I list them?
- A couple of weeks later a thread appears on NamePros to ask how I can sell all these names because I haven't received any offers.
- A few days later the names are listed for sale - any 10 names for £5.

Perhaps this is an exageration, but I believe there is an element of truth in it. ( I refuse to reply to any questions as to whether this relates to personal experiences. ).
If you are going to flip names, then start small, and learn how, what and where to sell.

 

[TDM]

yeah @Kuffy!

Sounds familiar.


How is your overall setup?
(flipping, more into investing, bit of both)

 

[Kuffy]

I'm in the process of setting up my own monetising network, and this involves playing with a variety of CMS and exploring various niches. It's going really slowly because I keep getting distracted by all sorts of things. For example Honey FAQ was going to be a simple site, but I'm fascinated by the life of bees, and the variety of honey and the marketing frauds associated with it. It has involved me buying and testing quite a few types of honey.

It goes on like this - I reg'd odd hands a few years ago to promote poker sites, but when I started a mini-site for that, I found out all sorts of interesting topics - Indian wedding ceremonies, arthritis, palmistry and a few others.

This illustrates another problem with domain investing - you can get too interested in the topic related to the domain, and lose focus on the commercial aspects. Don't build an affection for a name either. I doubt if I will ever receive an offer that would temp me to sell Honey Faq - Here is Estibot's opinion
EstiBot Value: $ 0 USD

 

[Pierre Barnard]

Indeed @Kuffy

 

[Kuffy]

I'm just pleased that there are health benefits from eating Honey. I daren't look at burger domain names.

 

[pacpac]

Interesting topic...

 

[TDM]

Thank you @Kuffy for that insights!

The moment you actually develop something on a domain it not only gets more complicated and **load of work to do.. but also it worth a lot more, especially when you have some sort of income proof.

 

[imadoer]

What's your pricing and offering strategy to sell average domains fast?

Happy to get any input on this topic.


I thought about:

1. Research at namebright for similar

2. Filter out high and low end sales

3. Get average price

4. Shoot little bit lower with nice tag (199$ not 212$)

5. List on various places (sedo, afternic, flippa, eBay, etc) with fixed BIN

6. Quick turnaround?


Make some sense?
What's your take/advice?

It all depends on the domain name. I sell a lot of hand regs in the low xxx range. I price them that way so they have a good shot at selling fast. There's a few hand regs I think are better quality so I either will put them make offer or with a higher bin. I list everywhere but flippa

average price $300

 

[TDM]

Thanks for that valuable insights @imadoer!


Have you gotten better results with BIN (at your ~300 range]
or with floor price and/or make offer?

Why you not doing flippa (my impression is that you here be able to sell on end user which should cause higher prices?)

 

[imadoer]

It all depends on the name. I don't sell on flippa it's a buyers market

 

[aramyus]

Research at namebright for similar

How do you search namebright for similar domains ?

 

[aramyus]

What's your pricing and offering strategy to sell average domains fast?

This strategy (quick flipping) is perfectly viable, but it's not popular on this forum because it requires a lot of day to day work and is not as profitable as domain investing. Your best chance is to outreach potential buyers as already mentionned in the thread. Be sure not to spam your buyers... If you decide to invest, spend only a limited amount (say 500$) and sell your initial domains before making a new investment.

 

[TDM]

How do you search namebright for similar domains ?

Ups!

meant NameBio of course.

 

[TDM]

This strategy (quick flipping) is perfectly viable, but it's not popular on this forum because it requires a lot of day to day work and is not as profitable as domain investing. Your best chance is to outreach potential buyers as already mentionned in the thread. Be sure not to spam your buyers... If you decide to invest, spend only a limited amount (say 500$) and sell your initial domains before making a new investment.

Thank you for that insight @aramyus!

I guessed that when someone wanted to learn as much as possible.. fast transactions = fast experience and maybe some money to spend on higher value/ investing domains.

But as my knowledge about domaining is quite below zero, i really doubt my ability to pick a good name and see the difference between garbage and potential.. and then wait a half year (probably much longer) just to find out my bogus.

To me, right now it´s not about making a lot of money. It´s about preventing the burn of a lot of money.

Learning by doing.
Burn $ or $$ (not $$$),
Fast but accelerating


Maybe i´m perfectly wrong. That´s why i´m asking your name pro´s here

Really appreciate your thought´s - any tips and hints welcome!

 

[aramyus]

wait a half year

Just a clarification: you don't need 6 months to sell an investment domain. You rather need to find out to whom or where you are going to sell your domains.

IMHO, geo domains are an easier way to start: low margins, a lot of work, but very little risk if you buy for 10-20$ and sell for 1-200$ (keep in mind that, even for geo domains, you will very unlikely sell 100% of your domains at a decent price)

 

[TDM]

thanks @aramyus! Awesome advice!!

Finding buyers/market first and get matching domain second.

 

[TDM]

With geodomains you think of

citydentists.com or
city.com (cause that smells trouble with that city goverment to me)

 

[ValleyRock]

If you are going to flip names, then start small, and learn how, what and where to sell.

It's really not that hard, but you need to dig through the data - and there lots of it.

Namebio.com is a place to start. Pick a market - I suggests the usual suspects. You should a few things like, median , mean price of domains. Policies of domain registrars, policies of market places... e.t.c

The best advice I can give is to use the chinese business model ; sell cheap, sell fast, sell alot