Hi Michael,
I admire the creativity and intended benefit for sellers. However, for me, as a potential seller, this proposal seems too complicated and if I was on BrandRoot I would prefer to manage my own money/payments. Others may feel differently of course.
On a side note, if I may............The number one motivator for a seller is sales and
number two is good customer service.
I have my domains at Go Daddy and I have many complaints about their platform but they are
convenient and responsive both on NP and via phone and instant chat. So I stay with them in spite of all their problems.
Same is true for Brand Bucket. I happen to be very satisfied with BrandBucket but others have expressed misgivings on NPs threads and yet they stay. I think one of the reasons is because BrandBucket's responsiveness and customer service, and professionalism are unparalleled in the brandable marketplace.
I would respectfully suggest that the number one way for Brandroot to acquire new sellers is to start to service them more thoroughly. Catch up on your backlog of seller applications, and beat the competition on the
time it takes to review and publish your seller's names (a major complaint from sellers about the other brandable marketplaces). Then give them a good sell through rate as good or better than the competition.
If you can do those things the sellers will be at your feet
You will not have to resort to complicated proposals like this one which, in my opinion, will only create misunderstandings and frustration for both you and those sellers who misunderstand or don't read the fine print of this deal.
I'm giving this feedback by the way, not as a criticism, but in support of you. I think competition is good for the brandable marketplace and I wish you all success in your endeavors.
Best,
Keith
https://www.brandbucket.com/profile/brandtrapper