This morning, Sedo announced via Twitter that they sold the domain name Links.com for €700,000. The domain marketplace routinely brokers six-figure sales including the recent $400,000 Casinos.org sale, but what makes this more interesting is that Links.com was sold at the "buy now" price without the involvement of any domain name broker. The €700,000 sale makes Links.com the most expensive fixed price domain sale ever on Sedo's platform, beating the previous public record holder, Star.org's $225,000 fixed price sale, by quite a long way. According to DomainIQ's WHOIS history tool, the name was sold from the DomainEmpire.com portfolio, a company that has previously owned domains such as 77.com, which reportedly sold for over $5 million. The buyer of Links.com looks to be AllMyLinks. Little is known about this website and after some research, it looks as though this venture was created in 2018 with the idea of allowing users to be paid for sharing links via social media. Currently, Links.com forwards to AllMyLinks.com, but this may be the start of an effort to rebrand to Links.com. Sedo confirmed to me this morning that the buyer of Links.com found the domain name via the Sedo marketplace directly. It's interesting that there were no negotiations involved with this sale, and the buyer was willing to pay €700,000 outright. Would they have paid more without a "buy now" price being set, or did the "buy now" price facilitate this deal? The sale of Links.com will rank as the fifth largest domain sale of 2019, beating the $600,000 sale of MediData.com to the fifth spot. Updated June 25th at 15:20 BST for clarification regarding the sales venue.