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James Iles

How Animal Domain Names are Used

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By James Iles, Apr 24, 2019
  1. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    Animal domain names are some of the most sought after investments in the domain space? According to NameBio, domains such as Walrus.com and Snake.com have sold to investors for five and six-figures a piece, but why? What makes an animal domain name so desirable? To find out, we have taken a look at ten animal domain names to see how they're being used by end users and to see whether there are any clues about the overall value of animal names to investors.


    Penguin.com

    The Penguin.com name is owned by Penguin Publishing Group, a multi-national book publisher founded in the UK in 1935. The name is a vital part of their online identity, with the name hosting the company's corporate site and book shop.

    There are several other famous brands that using the "Penguin" moniker including Penguin, the clothing company. The fashion brand is using OriginalPenguin.com, but interestingly the company does own Kangaroo.com.


    Cat.com

    Cat.com houses the worldwide homepage for the largest manufacturer of construction equipment in the world, with Wikipedia listing the company's revenue as $45.5 billion in 2017. Caterpillar Inc, who also own caterpillar.com, use "Cat" as one of their main brand names.

    According to DomainIQ's WHOIS history, they've owned the domain since at least 2003 when DomainIQ's records began. "Cat" is also the NYSE stock ticker symbol of the company.


    Lion.com

    Owned by Lion Technology Inc, Lion.com hosts the New Jersey-based company's main website offering expert training and support. Based on archival copies of the website, Lion Technology has used the name since at least 1999, but there are plenty of companies who would like to own it.

    The female equivalent, Lioness.com, is owned by a leadership agency for women, founded by leadership coach Stephanie Redlener. According to DomainIQ's WHOIS history, Lioness.com was acquired from the Internet Real Estate Ltd portfolio in recent years.


    Elephant.com

    In 2005, the Elephant.com domain name was the subject of a UDRP, filed by Admiral Insurance from the UK. The UDRP complaint was denied, and according to WHOIS history, Admiral acquired the name in 2006.

    Whilst Admiral continues to use Elephant.co.uk for it's UK insurance brand, it looks as though Elephant.com now focuses on insurance for the US market, operated by a subsidiary of Admiral, Elephant Insurance Services, LLC.


    Dolphin.com

    One of the major benefits of using an animal name as a brand seems to be that it’s versatile enough to use in any industry. That’s certainly true in this case as Dolphin.com has very little to do with marine life and everything to do with Internet browsers.

    Launched as a beta in 2012, Dolphin is an alternative browser for iOS and Android. Based on DomainIQ’s WHOIS history, the browser developer acquired the domain in 2015, with no details of the acquisition made public.


    Shark.com

    Another marine based domain name shows precisely the wide range of uses for animal/wildlife names. Whilst Dolphin.com is related to an Internet browser, the Shark.com name is owned and operated by a former golfer. Australian Greg Norman, nicknamed The Shark, spent 331 weeks as the world’s number one golf pro.

    After retiring, Greg created the Greg Norman Company, formerly known as Great White Shark Enterprises. Shark.com houses Greg’s multiple ventures.


    Eagle.com

    The eagle is eponymous with the United States and the patriotism of the US brand. It’s no surprise, then, that the eagle is used within many US company names.

    There is, however, only one company that can own Eagle.com and that is Eagle Financial Services, a personal loan company with an abundance of locations in the US.


    Goat.com

    In recent years, goat has taken on a secondary meaning with some high profile sports, music and movie stars often described as the Greatest Of All Time (GOAT for short). Until 2017, the goat.com domain name was owned by Six Red Dice, a domain investment company headed by Sam Dennis.

    The domain then went under privacy protection and started hosting a sneakers store run by Goat Group. According to CrunchBase, it's the world's largest marketplace for authentic sneakers and has raised a total of $197 million in funding so far.


    Fox.com

    Fox is one of the most famous brands operating on an animal name. The global media giant uses Fox.com as its base for its streaming and live TV, but also uses other Fox names for its news and sports divisions.

    According to UDRPSearch, Fox defends its "Fox" trademark aggressively, filing sixty-one UDRP's against registrants.


    Duck.com

    Duck.com is perhaps one of the more famous domain transfers in recent history after the Google-owned domain moved into the possession of rival search engine DuckDuckGo. We confirmed the acquisition in December 2018 and the story was picked up by major outlets such as TechCrunch, Gizmodo and The Verge.

    Now, Duck.com forwards to DuckDuckGo, but it is unclear whether DuckDuckGo has any further plans for the name.

    --

    From the names above, it's clear that animal domain names are versatile brands, and this may explain why they are so popular as investments. Animal names aren't pigeonholed into specific industries, verticals or company types, and the array of companies using them proves that.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is the lead writer for NamePros' Blog and founder of Iles Media, a domain name broker working on both acquisitions and outbound sales. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 644th blog post on NamePros. View all blog posts

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  5. Comments (36)

  6. dande

    dande Premium Domain Names VIP

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    Fox.com is hands down the champ. I wish something great and roaring is built on Lion.com. Unfortunately, what's there is Lion without the Roar.
     
    Last edited: Apr 24, 2019
  7. TERADOMAIN

    TERADOMAIN Top Member VIP

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    Thanks for sharing.

    Great info
     
  8. jstenn13

    jstenn13 UltraDomains.com

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  9. White Fang

    White Fang CustomerService.com Gold Account ★★★★★★★★★★

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    Would there be a halo effect for domains such as my DecorativeLeashes.com and DecorativeCatCollars.com?
     
  10. WatchDogue

    WatchDogue Top Member VIP

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    Well done James!

    And dog.com takes the visitor to an actual animal ( dog ) related website - a large dog supplies site.

    Love how so many animal names are used to identify non - animal related goods and services.
     
  11. omelet

    omelet Top Member VIP

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  12. ben pedri

    ben pedri Top Member VIP

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    James ,thanks- but we aint getting any of these domains.Are two word animal domains worth anything?
     
  13. End Game

    End Game Established Member ★★★★★★★★★★

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    You're right, we'll never have a chance at those single animal names. I pick up every VR+animal name that comes up. My favorite is VR puppy. Who knows?
     
  14. wot

    wot Top Member VIP ★★★★★★★★★★

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    Sold them Dog.net maaaany years ago, forwards to the .com.
     
  15. WatchDogue

    WatchDogue Top Member VIP

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    That was quite a great name to acquire way back then - and no doubt a great sale!

    Thanks for mentioning your terrific " animal name " sale!
     
  16. D0M4IN

    D0M4IN Established Member

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    i have pepsis.com it is an insect name
     
    Last edited: Apr 25, 2019
  17. sound4haudio

    sound4haudio Account Auto-Closed

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    Nice article. Thanks for this useful information
     
  18. Zilla

    Zilla Grabdot.com VIP ★★★★★★★★★★

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    Thanks for sharing, totally agree the brandability of animal names....

    we as humanbeing just love those animals, frog, dog, giraffe, zebra, rhino, hiphop, naturely and culturely...all those lovely animals are great for brand, and of course most(if not all) .com animal already been big brand.

    as members already mentioned, I also agree animal 2words.com make much sense...

    :cat::bear::panda::beaver::pigeon::chicken:
     
  19. thrifter

    thrifter Established Member

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    I recently registered maaml // com (a trick spelling of mammal). In terms of letter economy and brandability, it's probably the best domain in my portfolio.
     
    Last edited: Apr 25, 2019
  20. BoothDomains

    BoothDomains Contact us if you are looking for a premium domain VIP

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    Also sold a load of animals : Skunk.com, Racoon.com, Sealion.com, Fruitfly.com, Locust.com, Vole.com, Capybara.com, Impala.com, Walrus.com, Beaver.com, Badger.com, Snake.com, Firefly.com, Jellyfish.com and more :)
     
  21. dande

    dande Premium Domain Names VIP

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    How about:-

    AnimalPoo.Company
    AminalKingdom.Company

    I heard their economy is doing well?
     
    Last edited: Apr 29, 2019
  22. omelet

    omelet Top Member VIP

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    panda.com

    .company name is no future. disasters
     
  23. Almarri.Company

    Almarri.Company AZ.Company Gold Account VIP

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    I
    I prefer one word.
     
  24. Almarri.Company

    Almarri.Company AZ.Company Gold Account VIP

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    Google using : X.Company :) Google official partner using : G.Company ..etc ;)
     
  25. wot

    wot Top Member VIP ★★★★★★★★★★

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  26. Embrand

    Embrand Michael Bilde ICA Member Gold Account VIP ★★★★★★★★★★

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  27. wot

    wot Top Member VIP ★★★★★★★★★★

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    Is it a duck?
     
  28. wot

    wot Top Member VIP ★★★★★★★★★★

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  29. CircusMaximus

    CircusMaximus Established Member

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    What about the brandability of 'not-so-nice' animals?

    I own 'hyenas.com' !

    Any companies, sports clubs, etc, want to be associated with hyenas?
     
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