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Earlier this month, @Eric_Lyon brought up GoDaddy’s failure at customer retention.
Another person was so fed up with GoDaddy that he even took the step to give Sevan Derderian of Uniregistry a shout out that he would be transferring his domains there.
My theory is that it’s how you’re treated once you’re in the door that is the issue with customer retention. The main issue lies with poor customer service.
For this reason, Sevan comes in again by earning my respect for putting the Customer back into Customer Service. There have been occasions when the platform wasn’t the best, as all are during development and early launch stages. Having said that, I was able to get a hold of Sevan in an airport, in another country, and I believe even on an airplane when I needed assistance on some transfer issues. He'd usually respond with a solution immediately, but there have been occasions when he would reply with, “I’m heading to a meeting, I will get back to you in 45 minutes.” Sure enough, he kept his word each time.
I had the opportunity to speak with him for about an hour over the phone, which was a great experience. We ended up talking and he mentioned that every company Frank Schilling built from the ground up was focused on quality instead of quantity. Surely, Sevan is the glue of Uniregistry that puts quality in the customer service as he is compiling policies for the company to follow going forward.
When the issue of pricing was raised, he said not to worry about that as discounts are featured on the main site. However, they want to get to know their customers and have you take the proactive approach by contacting them. Sevan personally monitors every email that comes in and is dedicated and passionate to providing quality customer service to help you succeed.
The $12.88 might appear to be a huge investment for a .com, though, he is willing to work on the pricing with domain investors with a portfolio of as little as 1 to 25 domains. Regardless of whether you are a .com, .net, .org, gTLD, or ccTLD investor, get hold of him to see how much of a positive impact he can have on your business.
No need to worry getting in touch with Sevan if you don’t have a legitimate concern about your business. He, like most, has a fun side as well.
After a business relationship with Uniregistry and @Sevan, you will then see what customer service and retention is all about. Many of us can take what he preaches and apply it to our own businesses for longevity and growth.
Earlier this month, @Eric_Lyon brought up GoDaddy’s failure at customer retention.
Plenty of influential domain investors chimed in about their theories of GoDaddy retention, which range from getting you in the door to corporate greed.
Another person was so fed up with GoDaddy that he even took the step to give Sevan Derderian of Uniregistry a shout out that he would be transferring his domains there.
My theory is that it’s how you’re treated once you’re in the door that is the issue with customer retention. The main issue lies with poor customer service.
For this reason, Sevan comes in again by earning my respect for putting the Customer back into Customer Service. There have been occasions when the platform wasn’t the best, as all are during development and early launch stages. Having said that, I was able to get a hold of Sevan in an airport, in another country, and I believe even on an airplane when I needed assistance on some transfer issues. He'd usually respond with a solution immediately, but there have been occasions when he would reply with, “I’m heading to a meeting, I will get back to you in 45 minutes.” Sure enough, he kept his word each time.
I had the opportunity to speak with him for about an hour over the phone, which was a great experience. We ended up talking and he mentioned that every company Frank Schilling built from the ground up was focused on quality instead of quantity. Surely, Sevan is the glue of Uniregistry that puts quality in the customer service as he is compiling policies for the company to follow going forward.
When the issue of pricing was raised, he said not to worry about that as discounts are featured on the main site. However, they want to get to know their customers and have you take the proactive approach by contacting them. Sevan personally monitors every email that comes in and is dedicated and passionate to providing quality customer service to help you succeed.
The $12.88 might appear to be a huge investment for a .com, though, he is willing to work on the pricing with domain investors with a portfolio of as little as 1 to 25 domains. Regardless of whether you are a .com, .net, .org, gTLD, or ccTLD investor, get hold of him to see how much of a positive impact he can have on your business.
No need to worry getting in touch with Sevan if you don’t have a legitimate concern about your business. He, like most, has a fun side as well.
After a business relationship with Uniregistry and @Sevan, you will then see what customer service and retention is all about. Many of us can take what he preaches and apply it to our own businesses for longevity and growth.
