Domain Empire

domains Domain Data: Analysis of Recent LL .com and NN .com Domain Sales

NameSilo
I am one of the many people that regularly monitors the activity of some of the most valuable domain names in existence: two-letter .com domains (Abbr. LL.com's) and two-number .com domains (Abbr. NN.com's). There's recently been an upsurge in activity in domain transfers to China, and I thought it would be interesting to recap some of the latest possible domain sales in these categories.

First up, I'm going to take a look at the most recent two-letter .com domain name sales. This data comes from DomainTools.com and from tips from Jamie Zoch and George Kirikos. Although most of these domains cannot be fully confirmed as sold, they all display characteristics of having been sold. These characteristics include a change in WhoIs data or a change of registrar.

There are very few recent examples of public LL.com domain sales, but the general consensus seems to be that the floor price for LL.com domain names is around $550,000 - although, this figure will no doubt be rising. According to a couple of contacts I have, there is a lot of recent activity around the $1 million mark in the two-letter .com market, with many sales breaking the seven-figure barrier.

I have collected the LL.com domain names that have probably sold since the beginning of July of 2015. In around 11 weeks of activity (July 1st - September 23rd), there are 21 probable sales in total out of a possible 676 LL.com domains in existence.

DD.com this domain has recently changed hands and is now registered in China. According to @Finlead on Twitter, the owners were looking for "low seven figures" in the past, so a 7 figure deal is probable here.

WE.com has been heavily featured on the NamePros.com blog, with my contacts in China quoting a sales price of $8 million. It looks like Renrendai may have been the final buyers of the domain.

JC.com has been sold this week, and it looks to have been acquired by BrokerageFirm.com. According to their website, they are a private brokerage company from Chicago.

MW.com is another domain name that appears to have been acquired by BrokerageFirm.com.

KC.com is another recent sale. Brokered by Igloo, the domain has been acquired by an individual in Zhejiang, China.

TN.com was covered by TheDomains.com recently. It was acquired by Tuft & Needle; a mattress company with the #1 rated bedroom furniture product on Amazon. A great buy from the company.

FF.com was spotted by Jamie Zoch on Twitter as having possibly sold. There are a number of companies that could use the domain name - including Tesco, which currently operates a clothing brand on F-F.com. However, the domain name is under privacy protection, and it's more than likely that this domain has gone to China.

XA.com has been acquired by a Chinese company.

XR.com looks to have been sold by BrokerageFirm.com to a Chinese company, and it is now registered at China's most popular registrar - eName.com.

XB.com is another Chinese acquisition.

VE.com is now owned by Aaron Meystedt of XF.com. Aaron also owns Symbolics.com - the oldest domain name in existence. As of writing, the domain still points to a website for Visual Engineering, who are in the process of transferring their website to ProChart.com according to a message on their site.

AV.com used to be owned by Yahoo! but is now owned by an individual in China. The domain name used to be owned by AltaVista before they were bought out by Yahoo! in 2003.

PX.com is a domain name acquired by Revi Media for $1 million. The domain was sold by MediaOptions. Its new owners have a track record of operating lead generation services on valuable domains such as HomeSafety.com.

YN.com is now owned in China. After being reported as stolen (and then recovered) last year, the domain was acquired by a Chinese firm in July 2015.

RO.com is, yet again, owned by a registrant in China. The domain name was transferred in July and is now under privacy at eName.com.

GG.com is another domain name that was acquired by a Chinese company. The WhoIs email address that is currently listed looks to have ties to GoldenName.com - the company that owns 4.cn and DN.com. If the sale of DD.com is anything to go by, then we can assume that this was also a seven figure sale.

XT.com lists the same WhoIs email address as GG.com, and it is registered at eName.com too. Incidentally, many LL.com domain names that are owned by Chinese companies or individuals don't seem to resolve to a web page. The domain was sold by Digimedia - the company that also own domains such as Thanksgiving.com.

QE.com is owned by GoldenName.com - the owners of DN.com and 4.cn. I've tracked a few of GoldenName.com's acquisitions. They very often seem to acquire an LL.com domain and hold it for a month or two before selling it on to Chinese individuals.

EG.com is currently not owned by Chinese investors. Instead, it's owned by Finlead who were referenced earlier in this article. According to the WhoIs information, Finlead is based in Switzerland. The domain was sold by MediaOptions.com.

EO.com is also owned by Finlead and forwards to their main website, Finlead.com.

LL.com may have sold in July, according to Jamie Zoch. The domain name was owned by Reflex.com until earlier in the year when WhoIs details updated to show a Chinese owner with a GoldenName.com email address. Reflex.com do not usually sell their domain names, so this must have been an offer too good to refuse.

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Alongside LL.com domain names are the two-digit numeric .com domains, or NN.com for short. There have been no public NN.com domain sales this year - in fact, the last public two-number .com domain sale was 37.com, which was sold for $1.96 million in March 2014.

The domain 50.com was confirmed as having sold to a Chinese buyer from MediaOptions earlier in the year, but a sales price was never disclosed.

Here are the possible sales of NN.com domain names for 2015:
  • 00.com
  • 15.com
  • 22.com
  • 31.com
  • 45.com
  • 50.com
  • 52.com
  • 55.com
  • 59.com
  • 64.com
  • 65.com
  • 73.com
  • 84.com

Thanks go to DomainTools.com, Jamie Zoch, and George Kirikos for the data shown in this article. I hope you find this as interesting as I do. It just goes to show that big buyers are still looking to invest in high value LL.com and NN.com domain names.

It also shows that if anything, the LL.com market is heating up with far more activity on this category of domain than ever before. Domain investing and domain liquidity are at an all-time high in these two markets.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Adding another to that list - it looks as though YH.com has also sold today.

It's a domain that's moved from GoDaddy to a Chinese registrar.
 
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