Dynadot

information Company Using .Camera Domain Name Raises $14 Million

Spaceship Spaceship
With the hype around the influx of Chinese and Western domainers acquiring short .COMs, you may be forgiven for forgetting about some of the new gTLDs that have launched. Domain investors may be putting many new gTLDs to the side, but startups are using them as viable alternatives to spending a large sum of money on a .COM domain name.

Lily is an extremely cool piece of equipment; it's a drone for your selfies. Yes, two of the biggest buzzwords in tech, combined into one product. The drone is able to fly around you in an orbit for up to 20 minutes, capturing 1080p video and 12 megapixel photos.

It was announced yesterday that Lily just raised $14m in a Series A funding round lead by Spark Capital. Prior to this, the team raised $1m in seed funding in April 2014.

The technology used is very impressive, and the company says that you can pre-order a drone today for delivery at some point in 2016. As this is NamePros, we are of course more interested in the domain name.

Lily decided to use a .camera domain name to host their website. I must say, I think this is an excellent use of a new gTLD domain, and I believe this is exactly why they were created. Lily is a generic girl's name. The .COM is being used by a logistics company, so there is no chance that the drone company will be able to acquire that domain name.

That means that Lily has to opt for either a second-rate .COM domain name or opt for a new gTLD. The .camera TLD perfectly describes the company, and it gives any potential website visitor an idea of what the company does even before visiting the website.

Other options open to Lily should they wish to change, or add to their portfolio of domains, are lily.net (currently registered to a Russian email address and unused) and lilycamera.com (currently used by a photographer). Personally, I don't think any other name fits the brand as well as lily.camera.

Have your say in the comments section below.
 
8
•••
The views expressed on this page by users and staff are their own, not those of NamePros.
1
•••
0
•••
I might see thing a bit different here but not sure how Lily.camera is better than LilyCamera.com . As in .com you have both keywords together Lily+Camera while in the gtld case both keywords will forever be separated by the dot - lily dot camera.

Perhaps the most important thing why I see this as a poor choice is the .camera extension itself. To my understanding this is a DRONE equipped with a hightech camera not a camera equipped with a drone so perhaps LilyDrone dot com would have been the obvious and natural choice?
 
0
•••
@loredan - You're missing a couple points.

1. lilycamera.com is taken
2. It's not actually a drone per say as it flies itself whereas you control a drone.

What a great idea, glad to see this new tech. company using a new gtld. I'm thinking about pre-ordering one!
 
0
•••
@loredan - You're missing a couple points.

1. lilycamera.com is taken
2. It's not actually a drone per say as it flies itself whereas you control a drone.

What a great idea, glad to see this new tech. company using a new gtld. I'm thinking about pre-ordering one!

Actually it is a drone, Lily would disagree with you:

"Lily Robotics, Maker Of Self-Flying Drones, Seeking To Raise $15.5 Million At $100 Million Valuation"

http://www.forbes.com/sites/aaronti...-raise-15-5-million-at-100-million-valuation/

If you preorder, they'll go ahead and charge you now, for a product that is supposed to out sometime in the Summer. They're still working on the product.

Congrats to lilycamera.com for a future sale if this product ever takes off.
 
4
•••
Actually it is a drone, Lily would disagree with you:

"Lily Robotics, Maker Of Self-Flying Drones, Seeking To Raise $15.5 Million At $100 Million Valuation"

http://www.forbes.com/sites/aaronti...-raise-15-5-million-at-100-million-valuation/

If you preorder, they'll go ahead and charge you now, for a product that is supposed to out sometime in the Summer. They're still working on the product.

Congrats to lilycamera.com for a future sale if this product ever takes off.


I said "per say" which I stand corrected, per se. I didn't say that it wasn't a drone but rather, not a drone per se.

"Per se" is commonly used to contrast differing attitudes towards something as a general principle and towards a particular class of that thing, for example:

"A user will also carry a tracking device on their body that can communicate with the quadcopter."

I think classifying this as just a normal drone would be a mistake, the concept is totally different. JMO..
 
0
•••
Well they chose a great extension that really goes well with their business
 
0
•••
Actually it is a drone, Lily would disagree with you:

"Lily Robotics, Maker Of Self-Flying Drones, Seeking To Raise $15.5 Million At $100 Million Valuation"

http://www.forbes.com/sites/aaronti...-raise-15-5-million-at-100-million-valuation/

If you preorder, they'll go ahead and charge you now, for a product that is supposed to out sometime in the Summer. They're still working on the product.

Congrats to lilycamera.com for a future sale if this product ever takes off.
“We want to be in the GoPro space, not the drone space,” Lily cofounder Antoine Balaresque told FORBES in May. “We don’t see this as a drone… To me, a drone is a military device that just flies around and shoots people. The only thing I see with Lily is a camera that flies.”

Quote from that link.
 
1
•••
I own a few .camera domains. Some, I think, very nice... Maybe premium...
 
0
•••
Good if your a camera.......
 
0
•••
I agree, congrats to the owner of Lilycamera.com as its a must have defensive purchase for Lily. My crystal ball tells me if this company is successful they will have a new DN within 3 yrs. The dot camera name fits now, but it's limited to a specific product and they will be boxed in as they grow and add new skews.
 
1
•••
  • The sidebar remains visible by scrolling at a speed relative to the page’s height.
Back