domains Are Your Brandables Profitable?

Keith DeBoer said:

Evaluating a brandable domain name has objective and subjective aspects to it.

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1. Never registered
2. No age
3. Kind of long (13 characters)
4. Doesn't make sense (How can an app be healthy?)
5. Has no exact match searches

1. Never registered (No need to worry about it being black listed from Google, or SPAM, or anything. It's completely clean!)
2. It's a .com
3. Only two words (Two-Word brandables are easy to flip!)

1. Does make sense (The app clearly cannot be healthy, but what the app does could help you be more healthy....now that makes more sense!)
2. The app could be a great tool that will tell you what foods are healthy to eat and what foods to stay away from by simply scanning the the container, bar code, or taking a pic of it.
3. The app can connect you to the healthiest people in your area to help you stay motivated.
4. The app can also connect you to people in your area who also want to stay healthy so you can motivate each other.
5. This domain can easily be flipped as a healthy app domain or develop it then sell it later as a premium site.

alxstatik said:

You're exactly right!

Evaluating a brandable domain objectively is without a doubt crucial, however I believe the decision to invest in one will ultimately be based on a gut a feeling.

Brandable domains are the most unique out there and require more of a creative mindset. Lets say for example someone has never registered "HealthiestApp.com" (It's available to register now by the way)

This is pretty much how I would evaluate this domain objectively:

Cons:

1. Never registered
2. No age
3. Kind of long (13 characters)
4. Doesn't make sense (How can an app be healthy?)
5. Has no exact match searches

Pros:

1. Never registered (No need to worry about it being black listed from Google, or SPAM, or anything. It's completely clean!)
2. It's a .com
3. Only two words (Two-Word brandables are easy to flip!)

Now here's my subjective evaluation:

1. Does make sense (The app clearly cannot be healthy, but what the app does could help you be more healthy....now that makes more sense!)
2. The app could be a great tool that will tell you what foods are healthy to eat and what foods to stay away from by simply scanning the the container, bar code, or taking a pic of it.
3. The app can connect you to the healthiest people in your area to help you stay motivated.
4. The app can also connect you to people in your area who also want to stay healthy so you can motivate each other.
5. This domain can easily be flipped as a healthy app domain or develop it then sell it later as a premium site.

So, yes brandable domains should be looked at objectively first like with any domain purchase, however it's the subjective aspect that, in my opinion, will and should always lead to the purchase of these types of names.

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