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What if your domain names would be seen at many different registrars? In addition, when a name sold through any of those registrars, the entire transfer process was automatic. You just wait to be paid.

That is the promise of the so-called fast transfer networks. Traditionally there have been two main networks, Afternic Fast Transfer (FT), part of GoDaddy, and the Sedo MLS.

Dan introduced their own registrar distribution network some time ago, and announced this week that names listed on that network would now be part of Afternic.

So let’s have a look at how to get on the fast transfer networks, and the differences between the Afternic Premium Network and Sedo MLS.

The Basic Idea

The basic idea is that you agree in advance to sale and transfer of the name. This means the buyer places the domain name in their cart, at any network registrar, makes the purchase, and are guaranteed delivery of the domain name.

A name needs to have a buy-it-now price to qualify, and the maximum price for the Afternic FT network is $100,000.

The domain name must not be expired and not within the first 60 days after registration, or otherwise subject to a lock.

I covered the basics of fast transfer networks in Part 2 of Domain Investing Just the Basics.

Registration stream networks were an important part of The Many Ways People Might Discover Your Domain Name.

The Networks

Some registrars are part of Afternic Fast Transfer, also called the Afternic Premium Reseller Network, while others are part of Sedo MLS, and some are members of both.

Afternic promote all listed names, whether fast transfer enabled or not, on a smaller standard network of registrars and other partners.

The primary reason to be on the networks is not because the transfer and payment is faster, in many cases it is not. Rather it is that your name appears at a larger number of registrars.

I reached out to an Afternic representative, and they confirmed the listing of premium network registrars at this link was accurate. Your name must be registered at one of these to be eligible for Fast Transfer.

The best way to know which registrars are part of the Sedo MLS program is to open your Sedo account, pretend you are going to change the registrar on a name, and the first section of the pulldown list, registrar names preceded by an S in square brackets, are the MLS eligible registrars. Sedo also promote their names at a larger group of registrars, but in order for it to be Sedo MLS eligible, the name must be registered at one of these S-designated registrars.

The complete registrar lists are long, so I show below a table including only the registrars receiving 3 or more votes in the 2022 Favorite Registrar poll. I ordered the list in terms of number of votes (at time I composed this article) in the poll. A green box means the registrar is included in that network, a red that it is not.
ImageNetworkAvailability.png

Among registrars high on the poll that are part of both the Afternic and Sedo networks are Dynadot, Sav, and NameSilo. GoDaddy, Namecheap and Porkbun registered names get you into the Afternic, but not the Sedo, system. Epik, Hexonet and Fabulous are Sedo, but not Afternic Premium, eligible. Name supports both.

Extension Matters

Not all names are eligible, even if at a qualifying registrar and outside lock. The Afternic FT system only supports a rather small number of, mainly legacy, extensions. There is some confusion, so I had an Afternic representative confirm the eligible TLDs, and this is what she told me: Afternic FT eligible TLDs are .com, .net, .org, .info, .biz, .co, .de, .pw, although not all partner registrars support .de or .pw.

Sedo include many additional extensions in their MLS, including most new extensions, and a number of country code extensions, in addition to the extensions part of the Afternic system.

For example, .xyz names are eligible for Sedo MLS but not Afternic FT. If you invest significantly in new extensions it is worthwhile to use a registrar that supports Sedo MLS.

Once you add any name to your Sedo account it is made clear if it is MLS eligible.

There are some extensions, such as .cc, and a number of other country code TLDs, that are not eligible.

Approval for Network Listing

You must approve at your registrar that you agree with Afternic FT or Sedo MLS listing.

Each registrar handles this process slightly differently, and this is often the source of frustration. Most send you an email with a link to approve the listing. Note that Namecheap just send the emails once per day, so don’t expect it to come immediately after you list.

If you list the names while still within 60 day lock, you may never get this approval email, even after the name becomes eligible. One solution is to delist the name at Afternic or Sedo, and start the process again.

Dynadot have a different, in my mind better, approval system. Your Dynadot account will show names awaiting Sedo or Afternic confirmation. You just check those names, then go to Bulk Tools and select Approve Sedo or Approve Afternic as appropriate. You can deactivate fast transfer by a similar process.

Sav also use a different activation method. When logged into your account choose the Marketplace tab, then at the bottom you will see settings to approve Sedo or Afternic listings.

You can check at Sedo or Afternic that names have been properly activated.

Keep in mind that a registrar transfer will disrupt the fast transfer, even if there is not an associated lock. Afternic automatically catch these, and place your names under review. At Sedo you need to change the registrar, and then activate Sedo MLS again.

Differential Pricing of Names

Since the availability of the name is confirmed at time the client purchases from a registrar, it is acceptable to have the same names in both the Sedo and Afternic networks, if your registrar supports both. So what happens if you set different prices on the two networks?

This article came about partly because @JudgeMind, BrandAim, reached out to me. He pointed out that based on a test he had done, with some registrar partners were listing names from the fast networks at different prices, or not showing buy-it-now options at all. I did my own research, reported below, to confirm what he had discovered,

I took four domain names, all legacy names registered at Dynadot since they supported both networks, and it was easy to confirm proper network listing was active, and activate both networks simultaneously. I removed any Dynadot marketplace listings to not confuse things. I allowed a couple of days to make sure that the pricing changes had propagated to all registrars.

Here are names in my test:
  • Name A was listed for $10,000 on Afternic and $5000 on Sedo.
  • For Name B I did the opposite, $5000 at Afternic and $10,000 at Sedo.
  • For Domain C, I did not activate Afternic FT, but listed it for $10,000 on Sedo.
  • For domain D, I listed at $10,000 on Afternic, but not active on Sedo.
Since the reason to be on the registration stream is to get lots of people potentially viewing your name, I looked at larger registrars. I used data from Domain Name Stat to identify registrars with highest numbers of registered domain names. I also included a few well-known registrars used by domain investors that would not have qualified based on number of registrations.

I went to each registrar and checked the price of each name. The results are given below.
ImageNetworkPricing.png

Results:
  • Namecheap, while not a Sedo MLS registrar, does list Sedo inventory, with a small price discount. It is a member of the Afternic network, and in the case where the Afternic price was less, it listed that, but without discount.
  • Tucows operate through a reseller network, so I checked one of their large registrars, Hover. They add to the price of each name.
  • While not many investors seem to use Google Domains, month after month they move up the registrar charts. It is not just their own names, or other new extensions. They are getting a large fraction of new .com registrations. Since as far as I could determine they are not part of either network, I expected them not to show the names, but they did, but only for the two $5000 names.
  • Network Solutions is in both networks. From this small experiment at least, seem to use Afternic pricing if available, and if not show Sedo.
  • NameSilo is in both networks, but did not show the name that was only at Afternic. Instead it showed a link to a Saw broker. The other three names were priced according to the Sedo listing.
  • OVH show Afternic listed prices when available, and a markup on Sedo listed prices for names not on Afternic.
  • IONOS showed Sedo prices without discount or markeup.
  • Name added a markup over the list price of the name.
  • RegRU showed prices, but with Russian text and price conversions, I could not make sense of the prices and left them out.
  • Dynadot, in general, listed at exactly the less expensive option, but for one name discounted.
  • Sav seemed to only be using Sedo pricing, offering a discount on the three names.
  • Porkbun are part of Afternic, but not Sedo. They listed the names at Afternic at the listed prices, and referred the buyer to a Saw broker to inquire about the name only at Sedo.
  • Epik added to the listed Sedo prices.
Does this matter to the seller? The seller still get the same list price, minus the marketplace commissions, no matter whether the name was sold slightly above or below list.

However, the variable prices may lead to lack of buyer confidence, and it is unfortunate that some registrars do not seem to be fully supporting their networks with any buy-it-now price shown at all.

To the domain buyer, there can be large price differences depending where they end up buying.

This was a very small sample at a single point in time. It may not totally represent what happens. It is my understanding that NameSilo are currently working on getting Afternic FT prices showing correctly once more.

New Dan–Afternic Optional Integration

Until recently, many domain investors listed on all three of Afternic, Sedo and Dan. The Dan.com product update 7 introduced an option to list on Dan and have your names automatically listed on Afternic at the same buy-it-now price. This is definitely more convenient.

Afternic/GoDaddy agents will no longer have a floor price, however, if the name is listed only through Dan.

Names sold through Afternic via the Dan integration will have a total commission of 20%. That covers both the Dan and Afternic components, and is same as the Afternic commission for most names.

If you continue to sell only directly through Dan, and not integrate with Afternic, the commission remains at 9%.

The sales commission structure at Afternic is graduated, so if your names sell at $5000 or more you will pay less commission if you list them separately on Afternic rather than use the Dan network integration.

If you already have listings on Afternic, they will take precedence over any integrated from Dan.

NamePros members are discussing the Dan-Afternic Distribution Integration here.

Your Thoughts

Please share in the discussion your thoughts on the merits and importance of fast transfer networks.


Sincere thanks to @JudgeMind, BrandAim on Twitter, for reaching out and suggesting an article that included how fast transfer network names are listed, or not, on different registrars. Also, thanks to Polly at GoDaddy/Afternic for answering my questions about Afternic FT and the premium network, and to @Michael Cyger for putting me in touch with her. It was @Nikul Sanghvi of Hypernames who first pointed out that the commission in the integrated Dan-Afternic listing would be higher for names at $5000 and above. I acknowledge the registrar statistics provided by DomainNameStat.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.

jiy k

Established Member
Impact
312
For example 5 days before expiration, erase prices, and even if renewed don't
activate the old price.
Hi
Didn't get this point. Could you please elaborate on this. As to why this should be done.
Thanks.
 

MediaCode

MediaCode.comVIP Member
Impact
2,912

.X.

In God I TrustTop Contributor
Impact
22,889
I have really enjoyed the Fast Transfer option , it’s hands free selling . If I were a buyer , I would prefer the Fast Transfer option as opposed to waiting up to 10 days to receive my domain name
 

Crypto2020

Altcoining.comTop Contributor
Impact
376
Just a thought, it might also be very interesting to test FT Vs Non-FT Bin listings at both Afternic and Sedo, to see how much additional exposure the FT option brings to your names.

So say,

Domain A: BIN $5000 at AF with FT
Domain B: BIN $5000 at AF without FT
Domain C: BIN $5000 at Sedo with FT
Domain D: BIN $5000 at Sedo without FT

Would be a nice Part2 for your article if you are up for it :)
 

topdom

Top Contributor
Impact
1,522
Hi
Didn't get this point. Could you please elaborate on this. As to why this should be done.
Thanks.

We lose domains when they are grabbed by someone (via registrar), in that case domains don't drop,
and marketplaces don't know that we lost theese domains, so they don't remove old listings.
We can't remove them either because this is an extremely time consuming process. Marketplaces don't give us
tools to simplify this process either.
 

Sakthimicro System

SAKTHIMICROEstablished Member
Impact
27
Really super article. And i learn something from last domain sales about Fast transfer, i wrongly accepted an offer and buyer also paid with in 2mint and ( i got $1250 offer and my next counter offer $3200, but i type wrongly $320 then offer accepted and buyer paid one of Dan staff forced to me for the transfer with out my side explanation) but fast transfer not work so my domains safe. If possible fast transfer my domain gone. That's my experience. (But next i call higher officer and Dan higer Officer cancel sales and re list then another buyer purchased for $1200 domain name MeetWee.com)
 

alcy

Restricted (15-30%)
Impact
34,618
good topic... I got millon dollar question... as i hate afternic site basically unusable on fone and bad ui etc... i was thrilled to recently find out dan.com offers same thing as listing on afternic network... after confirming with dan folks it is true u get same result and can basically close yer afternic accnt and deal and manage all names via dan. of course u need bins. anyway my pickle question is.. if u do it by dan... there is no optin emails ...no registrar optin etc... and yet it all works... my dan bin names show up fine on gd auctons etc... so who knows how they do it without that optin thing..which of course we all.hated...time wasting etc...my guess is if name sells via dan on this network dan simply.handles transfer as they always do...so u know .. no instant transfer etc..which is.better too...cause fast transfer often caused issues....