If you are like me, you'll be using Google for a lot of your outbound sales research. There are a few little tips that I'd like to share with you that may help you to find a few more qualified end users.
1. Location matters
I live in the UK, so on a regular Google page, the results I see are tailored to my location, meaning that I miss out on some important leads based abroad. To avoid this, I use MyGoogleHomepage.com and search individual country Google results (a full list can be found here). I usually check Google USA, Google Canada, and Google Australia at the very least. There are no doubt other ways to search different countries, but this is a very simple method that I use.
2. Use "inurl"
Domain sales often originate from someone using a similar name to your own. This is why the "inurl" tag can be important. If you have a domain name with a popular keyword, this could be very useful. Let's say that you're selling the domain name HomeInsurance.com. You need to type in
3. Use "intitle"
In a similar vein, you may choose to target companies using your domain's keywords in their page title. If a company prominently uses your domain's keyword(s) in their title, then there is a chance that the company may also be interested in your domain name. I'll carry on with the HomeInsurance.com example. You will type in
4. Omit a keyword
This is useful when you need to omit a keyword from your web search results. Let's say you're searching for
5. Search a specific site
If you're researching a specific person within a company, or trying to dig up more information on a company, then use the "site:" search option. For example, if you're trying to find a specific person's LinkedIn profile, you could use Google:
If you have any Google tips of your own, feel free to share them below.
Another tip to make you smile: Google "zerg rush"
More fun: Google Search Easter Eggs and Google Hoaxes
1. Location matters
I live in the UK, so on a regular Google page, the results I see are tailored to my location, meaning that I miss out on some important leads based abroad. To avoid this, I use MyGoogleHomepage.com and search individual country Google results (a full list can be found here). I usually check Google USA, Google Canada, and Google Australia at the very least. There are no doubt other ways to search different countries, but this is a very simple method that I use.
2. Use "inurl"
Domain sales often originate from someone using a similar name to your own. This is why the "inurl" tag can be important. If you have a domain name with a popular keyword, this could be very useful. Let's say that you're selling the domain name HomeInsurance.com. You need to type in
inurl:homeinsurance on Google, and the search engine will give you results from URLs containing your keyword.3. Use "intitle"
In a similar vein, you may choose to target companies using your domain's keywords in their page title. If a company prominently uses your domain's keyword(s) in their title, then there is a chance that the company may also be interested in your domain name. I'll carry on with the HomeInsurance.com example. You will type in
intitle:home+insurance to see web pages containing those keywords within their title tags.4. Omit a keyword
This is useful when you need to omit a keyword from your web search results. Let's say you're searching for
Home Insurance, but most results are based around the phrase House Insurance, then you simply need to use a - in your search query. Here's an example based around the Home Insurance scenario: Home Insurance -House. This will ensure that any result mentioning the word "House" will not be shown. This can be used with the "intitle" search trick mentioned in #3.5. Search a specific site
If you're researching a specific person within a company, or trying to dig up more information on a company, then use the "site:" search option. For example, if you're trying to find a specific person's LinkedIn profile, you could use Google:
site:linkedin.com "Person's Name" to find results from LinkedIn.com mentioning a specific person's name.If you have any Google tips of your own, feel free to share them below.
Another tip to make you smile: Google "zerg rush"
More fun: Google Search Easter Eggs and Google Hoaxes
