Reseller $15k-$35k---> End user $70k-$135k mainly because of comps,its pronounceable, and it could be a cool brand name.
POW.com sold for $100k in 2011, a better name than yours but today POW is worth imho in the $150k to $250k range, maybe more.
Consonant+OW, is a very, very valuable and brandable LLL combination.
The lower end of each class of valuations denotes a higher chance of sale.
Great name and good luck

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