Serenity Gibbons: Many entrepreneurs looking for domains have no idea what they should be assessing. What do they need to know?
Read MoreGary Millin: By itself, a domain’s value can be capped. Even a plot of land on the corner of 5th Avenue and 50th in New York City that’s being used for parking cars has some value. However, with the right team and plan, that same property can be worth so much more, transformed into a major high-rise retail or office destination...
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