Six figures is definitely ambitious for that I'd put it in the vault and check in 50+ years. I think you could definitely fetch mid $x,xxx or even low $xx,xxx though.
I saw those too but it's tough to compare sales that are over 7 years old and aook and eook aren't on the same planet as far as pronounceable and brandable. Then again hook is definitely better but the sale was 9 years ago. I say mid $x,xxx to low $xx,xxx if you find the right buyer.