In this case, I disagree. Yields.com is a GREAT domain... beyond simply being a memorable word, it is an insanely good finance term. Essentially I see this playing out two ways... 1. End user buys it for some big startup around crowdfunding. Depending on their raise... if branded, can be worth 7 figures but you have to find the right people and you may be looking for a LONG LONG TIME! 2. Can be turned into a good financial media site. Here the price would be lower. The issue is about finding the right user and having the connections. If I was consulting, and not selling for my funds, I would say to pay no more than $500k for this name and that is being generous. I am sure some tech startup would pay something stupid but the economy is turning and well, can't you find another brand for $500k? In the wholesale market... if you get anything close to it... freaking take it and count your cash, reinvest in something else.