For anyone that thought only the best one-word .COMs sold for a million dollars, thinks again. Today one of the top domain sales of 2017 was announced, and it’s a two-word .COM brokered by veteran domain investors (and one of my favorite ppl on the domain industry) Larry Fisher.
Read MoreSo why would a company spend over a million dollars on a domain name? Well, it’s actually not as complex as you might think. Plenty of companies spend millions of dollars on marketing campaigns. The point of marketing campaigns is to drive new customers to a business...