Write A Domain Sales Letter To The End User - 4 Tips To do it right

[solokkhz]

I know there is a quiet misunderstanding in the way a domain sales letter should be written when writing a sales letter to the potential end user. I have seen lot of newbies in the domain forums asking the same question: "How should I write my sales letter so I get response and manage to make a sale?"

The answer is simple, but not that simple as you think it may be. You have to take some time to think what your expectations are with that specific domain name that you want to sell, and by that I mean what is the price you will accept for that domain.

Some points you need to remember:

1. Be realistic - do not let your greed take control, if a domain worth $500 to the end users, do not expect he will pay $2,000 for it, most of the cases he won't.

2. Don't be ridicules - I remember when I was new to domains, I thought that my stupid domain worth $1,000,000, and as soon as I start reading about domains, I realized that max they worth is a registration fee and that was in a good day.

3. When you write your domain sales letter I suggest you set yourself a minimum price and write it on the letter. Make it look like that is a offer you already got, so it look reliable.

4. Write each letter for the specific end user; make a research on each potential end user so you know what you are talking about. I mean, learn the niche of that end user well before trying to sell the domain to him.

 

[Pommy - The DN Doc]

And remember that writing letters to endusers in the case of certain domains eg waltdisney.com (as an extreme example) can be seen by court as evidence of bad faith and that the domainer bought the domain with the express intent of using it to extort money from a poor vulnerable trademark holder.

Have a good look around the legal issues forum...

 

[dforlet]

Some very good tips as I've not done any letters as of yet, but I may do in the fruture. I must admit I have been tempted in the past, I've come across a domain name thats been parked but I didn't have a clue what to write to ask that important question.

 

[dbtbandit67]

first and foremost you have to stress, and prove the importance of having a domain name that contains the exact search term, for SEO/indexing.

it's then that ppl will realize the true value of a good domain

 

[dodo1]

Don't make the letter too long. A buyer might not want to spend a lot of time reading your first email, so don't try to explain all the benefits of a domain name in the first message to the buyer. The domain should speak for itself, and if it is good the buyer will get back to you for details.

Personalized emails work best. You can use a template when offering the domain to multiple buyers to a certain extent, but do not forget to change the company name and the name of the person you contact! The paragraph where you shortly describe the domain name's benefits should also be tailored to the individual buyers.

One important question is whether you should include an asking price in your first email already. This isn't clear and I think it depends on the domain name. If it is a domain you're willing to let go at a relatively low price, I would include the price. But if your asking price is higher, especially if it is high compared to the buyer's estimated budget, I think you should not give the price away until you know the buyer really is interested or until the buyer asks for a price. Just make sure he won't back off negotiations immediately after seeing your asking price. Another strategy would be to let the buyer make an offer, but I think that's the wrong strategy when actively pitching a domain. After all, it was you who initiated contact, so you should provide a price, too.