I have a couple of decent WOW names, but have found then difficult to sell. This one has clear development potential though and I think its main value is to the end user.
If you can find an end user they might be prepared to pay low to mid $xxx for this one, of course that is easier said than done. From a reseller point of view perhaps mid - high $xx.
If you have time perhaps you should consider popping on aardvark topsite and getting a nice header. Its a 20 min job and could help increase the value and attractiveness of the domain.