Low $$ to possibly low $$$ with the right buyer
Not a very brandable name considering the definition of Wop. (Is a bit insulting to italians)
But, could be used in a slightly different sense to make an Italian pride site, or something similar so it could go for a decent amount..
wop (wลp)
n. Offensive Slang
Used as a disparaging term for a person of Italian birth or descent.
[Italian dialectal guappo, thug, from Spanish guapo, handsome, dashing, braggart, bully, from French dialectal wape, rogue, from Latin vappa, flat wine, scoundrel.]