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February 03, 2010 07:05 AM Eastern Time
Wizzard Media Teams with Medialets to Bring Interactivity to Podcast Advertising
Partnership Offers Interactive Advertising on Wizzard’s iPhone Apps
PITTSBURGH--(BUSINESS WIRE)--Wizzard Media (NYSE Amex: WZE), the world’s largest podcasting network, today announced that it has teamed with Medialets, the most widely deployed rich media ad and analytics platform for mobile, to bring multiple forms of advertising to Wizzard’s Podcasting Apps.
“With this new feature built into our Podcast App our publishers can expect to get more advertisers interested in sponsoring their show in an elegant, yet unobtrusive way, that fully engages their audience”
Wizzard Media has integrated Medialets rich media mobile advertising and medialytics platform into the Wizzard Media iPhone App. Through this integration, Wizzard can now deliver traditional ad formats to the iPhone and iPod Touch such as banners and interactive click-throughs, with full measurement and accountability for brand advertisers. Additionally, new ad formats are now possible taking advantage of the iPhone’s unique capabilities such as location based ads and advertisements designed for both online and offline use.
“On the heels of having just delivered our highest ad impression quarter to date in the 4th quarter of 2009, we feel strongly that this new technology from Medialets will help to rapidly grow podcast advertising in 2010 with its interactive capabilities,” says Chris Spencer, CEO Wizzard Media. “The biggest obstacle to overcome for podcast advertising has always been the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement as most iPods in the past were not ‘online’. Now, with the always connected iPhone, the wi-fi capabilities of the iPod Touch and this powerful ad delivery technology built into Wizzard’s Podcast App, podcast advertisements can be as measurable and interactive as any advertisement on Facebook, Hulu or YouTube. This is what our advertisers have been asking for and what we’ve been working towards for years.”
Through the Wizzard iPhone App, the Medialets’ ad technology will target and serve rich media ads to podcast audiences worldwide immediately, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile App with the immediacy and impulsiveness of an online ad. The advertisements can include video, animation, sound and other advanced functionality.
“With this new feature built into our Podcast App our publishers can expect to get more advertisers interested in sponsoring their show in an elegant, yet unobtrusive way, that fully engages their audience,” says Dave Mansueto, co-founder, Wizzard Media. “As we continue to convert podcast audiences to paying podcast App users, the publishers on the Wizzard Media Network can start to be paid for their talent, hard work and dedication to providing entertaining content to their loyal and growing audiences.”
For more information please visit: Wizzard Media - App Features
About Medialets:
Medialets is the most widely deployed rich media ad platform for mobile. Our clients include CBS, CNN, FOX, The Weather Channel, New York Times, NPR, Pandora, Variety, and more than 2,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry's only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at Mobile Analytics | Mobile Advertising | iPhone Analytics | Android Analytics | App Store Ranking | Medialets, email us at [email protected], or follow us on Twitter @medialets.
About Wizzard Media:
Wizzard Media provides podcast publishers with distribution and monetization services. Our clients include Microsoft, National Geographic, Harvard Business Review, Usher, NPR and more than 12,000 others who use Wizzard Media products to measure their podcast audience, deliver popular audio and video entertainment and monetize their content through advertising and App sales. In 2009, the Wizzard Media Network received over 1.4 billion podcast requests from approximately 50 million people worldwide through iPods, iPhones, iTunes, Zune and many other devices and destinations. We are part of a publicly held, Pittsburgh based company with thousands of shareholders and a world-class team. Visit us on the web at Wizzard Software I Media, email us at [email protected].
Legal Notice
Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.
iPod, iPod Touch, iPhone and iTunes are all registered marks or trade names of Apple, Inc.
Source: Wizzard Media Teams with Medialets to Bring Interactivity to Podcast Advertising | Business Wire
Wizzard Media Teams with Medialets to Bring Interactivity to Podcast Advertising
Partnership Offers Interactive Advertising on Wizzard’s iPhone Apps
PITTSBURGH--(BUSINESS WIRE)--Wizzard Media (NYSE Amex: WZE), the world’s largest podcasting network, today announced that it has teamed with Medialets, the most widely deployed rich media ad and analytics platform for mobile, to bring multiple forms of advertising to Wizzard’s Podcasting Apps.
“With this new feature built into our Podcast App our publishers can expect to get more advertisers interested in sponsoring their show in an elegant, yet unobtrusive way, that fully engages their audience”
Wizzard Media has integrated Medialets rich media mobile advertising and medialytics platform into the Wizzard Media iPhone App. Through this integration, Wizzard can now deliver traditional ad formats to the iPhone and iPod Touch such as banners and interactive click-throughs, with full measurement and accountability for brand advertisers. Additionally, new ad formats are now possible taking advantage of the iPhone’s unique capabilities such as location based ads and advertisements designed for both online and offline use.
“On the heels of having just delivered our highest ad impression quarter to date in the 4th quarter of 2009, we feel strongly that this new technology from Medialets will help to rapidly grow podcast advertising in 2010 with its interactive capabilities,” says Chris Spencer, CEO Wizzard Media. “The biggest obstacle to overcome for podcast advertising has always been the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement as most iPods in the past were not ‘online’. Now, with the always connected iPhone, the wi-fi capabilities of the iPod Touch and this powerful ad delivery technology built into Wizzard’s Podcast App, podcast advertisements can be as measurable and interactive as any advertisement on Facebook, Hulu or YouTube. This is what our advertisers have been asking for and what we’ve been working towards for years.”
Through the Wizzard iPhone App, the Medialets’ ad technology will target and serve rich media ads to podcast audiences worldwide immediately, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile App with the immediacy and impulsiveness of an online ad. The advertisements can include video, animation, sound and other advanced functionality.
“With this new feature built into our Podcast App our publishers can expect to get more advertisers interested in sponsoring their show in an elegant, yet unobtrusive way, that fully engages their audience,” says Dave Mansueto, co-founder, Wizzard Media. “As we continue to convert podcast audiences to paying podcast App users, the publishers on the Wizzard Media Network can start to be paid for their talent, hard work and dedication to providing entertaining content to their loyal and growing audiences.”
For more information please visit: Wizzard Media - App Features
About Medialets:
Medialets is the most widely deployed rich media ad platform for mobile. Our clients include CBS, CNN, FOX, The Weather Channel, New York Times, NPR, Pandora, Variety, and more than 2,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry's only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at Mobile Analytics | Mobile Advertising | iPhone Analytics | Android Analytics | App Store Ranking | Medialets, email us at [email protected], or follow us on Twitter @medialets.
About Wizzard Media:
Wizzard Media provides podcast publishers with distribution and monetization services. Our clients include Microsoft, National Geographic, Harvard Business Review, Usher, NPR and more than 12,000 others who use Wizzard Media products to measure their podcast audience, deliver popular audio and video entertainment and monetize their content through advertising and App sales. In 2009, the Wizzard Media Network received over 1.4 billion podcast requests from approximately 50 million people worldwide through iPods, iPhones, iTunes, Zune and many other devices and destinations. We are part of a publicly held, Pittsburgh based company with thousands of shareholders and a world-class team. Visit us on the web at Wizzard Software I Media, email us at [email protected].
Legal Notice
Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.
iPod, iPod Touch, iPhone and iTunes are all registered marks or trade names of Apple, Inc.
Source: Wizzard Media Teams with Medialets to Bring Interactivity to Podcast Advertising | Business Wire
