With or without tradermark

[forceoflight]

Greetings,

My company have developed a mobile game and I have put it to some channels of distribution. I will port same game to multi-country code website game, too. Overall, my business can be big in future.

Now, I have been start thinking about trademark issues. I could buy the <game name>.com for 3 500 $, but the <game name> is hard to trademark. I have verified these issues by searching OHIM trademark database and talking to my trademark agency. I shouldn't have any trademark issues with <game name>.com, because the domain is ~9 years old. Bad, thing is that many country code <game name>.xx names have been registered, also. So, I must spent more money to buy all big cc domains. Other problem is that, if I don't own trademark for my product, product and my business value is weak in the venture capital point of view. Good is that I get lots of typo visitors from one big website. Also, <game name> describes the game context very well. It is short, easy to spell and remember.

So, my question is, should I continue business with current <game name> or should I change it to more unique name, which can be trademarked.

Regards FoL

 

[renshikago]

there is very big and effective difference between with and without trademark .if you have a particular trademark of your business it called pratically legal.

 

[Moore123]

I think you should choose a unique name, just because it's unique. It won't be similar to anyone else on the web. Of course it costs more and causes more problems but You'll be the only one! That's just my point of view.

 

[crosser]

For me you must select a new and unique name also. So to avoid trademark issues that game must be unique.