information Wicked.com: How Single Word Domains are Memorable

[News]

The Wicked.com snafu is a shocking example of quality control failure. Toy makers Mattel printed the domain “www.wicked.com” on recently released merchandise to celebrate the upcoming movie Wicked. Instead of using WickedMovie.com as the appropriate domain name, the destination is that of Wicked Entertainment, publishers of “adult entertainment,” aka pornography.

Read More.

 

[News]

 

[MKA]

Every time I mention that these things happen clients hit me with "bullshit," or "it would never happen to us."'

But now I have an example.

Wicked.com isn't too off-brand for an adult site either (haven't checked, but still), so having that on a children's doll could upset some parents.