information Why picking a good company name is a tricky business

[NickB]

Some nice quotes by @Deven Patel in the below BBC article....

https://www.bbc.co.uk/news/business-58395924

The last 2 paragraphs will make good reading for all .com enthusiasists.....

 

[lock]

I have some "wine & cellar" domains but generic so was captivated from start though a brand change has to have some fall out. Eg loss of traffic. There was a Craft and Bega peanut butter recipe and brand disaster although wasn't domain related but easy to get wrong one after a brand change.

 

[Lox]

Thanks @NickB , @betthelot and now @Deven Patel did a BIG favor for the Domain Industry. Mainstream media

 

[PatrickV]

Nice article!

 

[Greg123]

If one day Elon Musk sells the NFT of this tweet mentioned in this article
(

https://twitter.com/x/status/1071617709413003264

)
I am buyer