One common misconception about new domain extensions is that they may not give the same SEO benefits as the .coms and the .nets of the domain world. That simply isn’t true. Search engines are actually being more fair and treating all extensions as if they were the same, meaning they aren’t ranking these any lower than the .com and .net domain names.
In 2016, it’s fair to say that we will start seeing more and more companies and organizations take to these new extensions as they see the possibility of getting exactly the name they want is much higher than that of the traditional .coms and others. They’re the answer for those in search of unique domain names for marketing purposes or memorability.
While most of us who use the Web today still have our minds wrapped around the traditional TLDs, such as .com, .net, .org, .gov, etc, those who are born today will grow up on the Web that is full of these new and endless ones and wondered how we ever got by with the limited extensions we’ve become so accustomed to.
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