Why is AdSense so successful?

[hell-knight]

Ok, i was wandering: why does google adsense break the competition? i mean clicksor and adbrite are no match for adsense...why can`t other ppc programs pay publishers like google?

 

[TestCase]

Just speculation on my part, but with 60 plus percent of all searches (at least in North America), Google is the 800 lb gorrilla that all the other chimps aspire to be.

They have the biggest inventory of "eyeballs" via either their search engine results and ad network, and advertisers are willing to may more for access to all these i-balls.

It may cost more per ad, but the advertisers will be reaching - or at least have a better chance of reaching - a larger, more targeted audience and thus getting a bigger bang for their buck.

 

[sb225]

adbrite doesnt meets to adsense at all.and who is going to trust which is good and honest programs and delivers good traffic to their sites

 

[weblord]

it's because they already provided free services such as a search engine with lots of links and massive database that's why they're successful for the most part, they provided free content and then the ads.

 

[ApeXX]

Google > All.


It all comes down to money and how you work with it, where Google is in a totally different league than Adbrite and Clicksor.

 

[abhinav]

Well as said, along with it, here the thing is also about monopoly that Google has, they got many options in there program.

Google > All.


It all comes down to money and how you work with it, where Google is in a totally different league than Adbrite and Clicksor.