domain Why does NW think domains like Adju//vent (com) are cash cows?

[Molly]

Adju//vent looks and sounds like a real word, but it’s not. It is very similar to Adjuvant, however, which is real. That’s kind of a million dollar word in science / medicine / biopharma. Can you actually get good money for these sorts of misspelled names? NW seems to think some are cash cows. Thanks.

 

[Kyle Tully]

What have we told you about automated domain appraisals!

 

[Molly]

What have we told you about automated domain appraisals!

I know, @Kyle Tully. I’m still learning. This is just one tool.

 

[Future Sensors]

My best guess is that it's partly based on the fact that there's a developed website on co.za and the .com may be considered an upgrade.

 

[bmugford]

Adju//vent looks and sounds like a real word, but it’s not. It is very similar to Adjuvant, however, which is real. That’s kind of a million dollar word in science / medicine / biopharma. Can you actually get good money for these sorts of misspelled names? NW seems to think some are cash cows. Thanks.

I am going to give this example I have given before -

Kosmic. That is a good, memorable "misspell" of Cosmic.

Adjuvant is kind of an obscure word in the first place. It's not something used that much in branding.

I would go after these type of domains in very limited situations, and the good ones almost always have strong competition.

Brad