I can't think of a single new gTLD that I've seen promoted in a mainstream advertisement or any company's marketing materials.
Of course, as a domain name attorney, I'm well aware of the new gTLD program in general, as well as some specific adoptions, such as <abc.xyz> by Google's parent Alphabet; <badgerbank.bank> by a small bank in Wisconsin; and <global.canon> by the camera company.
The sheer number of new gTLDs means that most of them are struggling for recognition. Indeed, excluding the top five most-popular new gTLDs (.xyz, .top, .wang, .win and .club), no new gTLD accounts for more than 2% of the market, according to nTLDStats.
Read MoreStill, in many cases, trademark owners are simply choosing to ignore the new gTLDs because they don't value them for themselves and they sometimes don't care what a cybersquatter is doing in a gTLD that no one knows about...