Best odds is a common phrase that most betters/gamblers would ask (where can I get the best odds) - also the attraction of offering the "best odds" would mean that potential customers could earn more money if they win which is great from a marketing perspective ........
The cpc for "best odds" is over £12.00 .........
Best Odds for me all day long.....
Fudge - wrote the above before I saw it was in the appraisal section (had a couple of drinks tonight!) not going to delete, but did sat I would post in this section again.......