discuss Where has Bra.com been, and where will it go?

[Chris Hydrick]

In 2012 @EJS had reported on DomainInvesting.com that @Dave Evanson of Sedo had brokered the sale of Bra.com for $165,000.

https://twitter.com/x/status/235451916719644673

Fast forward some 8 years, and Bra.com has once again made DomainInvesting.com headlines.

https://twitter.com/x/status/1262413630907265025

I assume the #adagency that epik has integrated with for strategy, design, and outreach is @Intelliname.

@Intelliname has been quite busy promoting epik, be it in their first nP post which was in the 2020 best registrar thread, or the latest fiasco that erupted regarding epik's wikipedia page.

What I find interesting, is some of the comments over eight years ago regarding the sale of Bra.com for $165,000.

Some commenters question the sale price, wondering if it was too low.

@EJS asserting he liked the plural more. And citing VictoriasSecret.com

@Acroplex chimed in with another prospect, Hanes.

With another commenter mentioning Victorias Secret again

Now, fast forward to today, 2020. Where I received a news update from CNBC.com

Victoria’s Secret parent L Brands sales tumble 37%, with stores shut during coronavirus pandemic

There is a quote from the CNBC article regarding competitors online sales

At Victoria’s Secret, total sales tumbled 46% to $821.5 million.

Total sales at Bath & Body Works dropped 18% to $712.7 million, though Bath & Body Works’ online business surged 85%, with people stocking up on hand sanitizers and scented soaps online, the company said.

It appears that with ecommerce on the rise, that Ben's previous assertion that Victorias Secret should have bought Bra.com a long time ago might have been correct.

While Victorias Secret dominates mall spaces across the USA, did they properly hedge their online business? Could that be asked to all businesses?

 

[Chris Hydrick]

Does the recent announcement of Wal-mart closing the doors on Jet.com effect established brands sense of investing right now?

https://twitter.com/x/status/1262808610909847552

Or does the follow up with Wal-Mart's CEO saying he would do the Jet.com all over again if given the chance, help big brand's decision to expand outwards onto different domain names (and continue acquire new tech/companies)?

https://twitter.com/x/status/1263094387174752257

 

[Chris Hydrick]

https://twitter.com/x/status/1263485978376900608

Victoria’s Secret’s parent company L Brands is about to shut more than 200 stores in malls and shopping centers across the country this year. And it expects even more closures for its struggling bra business are looming.

With more physical Victoria's Secret store shuttering their doors, does that make Bra.com MORE or less valuable?

Also note*****
at the end of the CNBC article, the below video is included.

Could "...changing retail trends during the pandemic" be inferred as brands having more of a willingness to invest in premium domain names such as Bra.com?