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domains When Trademarks Attack

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How To Detect And Disarm Doppelgänger Domains

... To best understand the impact of these exploits, it’s critical to understand the actors’ motivations. Typosquatting as an exploit is typically designed to compel any of the following objectives:

  • Sale of the domain back to the brand owner at a premium price
  • Creation of ad revenue from the site where traffic lands
  • Redirection of business to a competitor’s website
  • Commissions earned by redirecting typo-traffic back to the brand itself through an affiliate link
  • Passwords intercepts when visitors visit fake websites
  • Malware or adware revenue for illicit installs on visitors’ devices
  • Harvesting of e-mail messages mistakenly sent to the typo domain for valuable information
  • Dissemination of disinformation
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