Dynadot

When Testing New Landers Do You Point All Your Domains to them at Once?

Namecheap
Impact
745
Just wondering whether folks point all domains at once when testing new sales landers?

For example, lets say you have been pointing all your namservers to Afternic NS5/NS6 and maybe had 1 or 2 sales over 6 months, for example.

You've been hearing good things about DAN and want to try them out. Do you point all your domains nameservers to DAN at once and then give it another 6 months to see those results?
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,023
Just wondering whether folks point all domains at once when testing new sales landers?

For example, lets say you have been pointing all your namservers to Afternic NS5/NS6 and maybe had 1 or 2 sales over 6 months, for example.

You've been hearing good things about DAN and want to try them out. Do you point all your domains nameservers to DAN at once and then give it another 6 months to see those results?

The best way to test is to simply park 50% of your domains (without cherry-picking, so at random) at one provider and 50% at another marketplace. At the end of the month, check which platform performed better. This way you do not need to switch either.

Having said that, at Afternic 68% of your sales are from their registrar partners and not from their landing pages. So ask your account manager to provide you with clear data on which sales were from their distribution network and which originated from their landing pages before making a final conclusion.

Otherwise, the data for this experiment will not be relevant since you would have gotten the 68% sales without using their landing pages.
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,023
Scenario 2 for me

The issue with this scenario is that your data might be tainted by seasonality. In some quarters the market pumps harder than others. And if you're experimenting in those months at one provider, the data might again not be super relevant.

So A/B 50% split testing is really the best way to benchmark in the current market.
 

FolioTeam

AMDB.tv
Impact
5,952
The issue with this scenario is that your data might be tainted by seasonality. In some quarters the market pumps harder than others. And if you're experimenting in those months at one provider, the data might again not be super relevant.

So A/B 50% split testing is really the best way to benchmark in the current market.
I agree with you on the seasonality factor which is why my interval is usually yearly instead of biannual. That way, I account for most of the peculiarities of the 4 seasons
 
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Impact
745
Thank you @DAN.COM for your input! You make a good point about how most Afternic/GD sales are through their registrar partners.

Since my portfolio is still relatively small and because I am also worried about seasonal factors, I have decided to go with the yearly approach mentioned by @FolioTeam

We'll see how it goes!
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,023
Thank you @DAN.COM for your input! You make a good point about how most Afternic/GD sales are through their registrar partners.

Since my portfolio is still relatively small and because I am also worried about seasonal factors, I have decided to go with the yearly approach mentioned by @FolioTeam

We'll see how it goes!

Good luck!
 

zomainhacks

Top Contributor
Impact
1,448
With Afternic - only listings are enough, no any sense to park on their lander.
I've noticed a slightly higher STR for domans pointing to ns5, I'm testing it with:

100 pointing to @Sedo (BIN)
100 pointing to Afternic (ns5)
100 pointing to Alter (BIN)

So my results may not be stastistically significant. I think that ns5 may perform better thanks to the phone number in the lander ( as many times pointed out by @twiki ) and becouse for low $XXX domains it's just easier to buy since most end-user already have an account @ GoDaddy.

I wanted to test also @DAN.COM but unfortunately most of my domains are currently held at SAV.
 
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Impact
745
I've noticed a slightly higher STR for domans pointing to ns5, I'm testing it with:

100 pointing to @Sedo (BIN)
100 pointing to Afternic (ns5)
100 pointing to Alter (BIN)

So my results may not be stastistically significant. I think that ns5 may perform better thanks to the phone number in the lander ( as many times pointed out by @twiki ) and becouse for low $XXX domains it's just easier to buy since most end-user already have an account @ GoDaddy.

I wanted to test also @DAN.COM but unfortunately most of my domains are currently held at SAV.
Thanks @zomainhacks really useful information!
 

CS85

Established Member
Impact
26
Does anyone have a link/stats that confirm where sales come from?

E.G. what % are type ins, what % are marketplace searches etc?

I’m still wondering about the importance of the lander as opposed to the amount of eyes on a domain, thus why Afternic - with their less aesthetically pleasing landers - still rules the roost in sales numbers.
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,023
Thanks for your input @DAN.COM

Are there any significant Serps penalties that you know of, when changing nameservers or destination of your landers too often?

That would be interesting to track indeed. We have no data at our disposal to answer that question at the moment.
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,023
Does anyone have a link/stats that confirm where sales come from?

E.G. what % are type ins, what % are marketplace searches etc?

I’m still wondering about the importance of the lander as opposed to the amount of eyes on a domain, thus why Afternic - with their less aesthetically pleasing landers - still rules the roost in sales numbers.

Because Afternic is the first distribution network integrated by many registrars.

Most sales Afternic processes occur actually on their registrar partner's end like Namecheap and Google domains where their inventory is published and sold.

However, we (Dan) shouldn't answer these questions about Afternic. Maybe an Afternic rep can share the following data:

1: How many sales at Afternic initiate via their landers
2: How many sales at Afternic occur via their distribution partners

The percentage split will answer most questions domainers have here.
 
Impact
745
Because Afternic is the first distribution network integrated by many registrars.

Most sales Afternic processes occur actually on their registrar partner's end like Namecheap and Google domains where their inventory is published and sold.

However, we (Dan) shouldn't answer these questions about Afternic. Maybe an Afternic rep can share the following data:

1: How many sales at Afternic initiate via their landers
2: How many sales at Afternic occur via their distribution partners

The percentage split will answer most questions domainers have here.
I would LOVE to get an answer to this question!
 
Impact
31
I would LOVE to get an answer to this question!

For me the answer is clear without seeing any internal number.
I think more than 50% sales initiate via their distribution partners.
Afternic have a big fee per sales because has to distribute with their partners.
 

justsand

Established Member
Impact
175
I've noticed a slightly higher STR for domans pointing to ns5, I'm testing it with:

100 pointing to @Sedo (BIN)
100 pointing to Afternic (ns5)
100 pointing to Alter (BIN)

So my results may not be stastistically significant. I think that ns5 may perform better thanks to the phone number in the lander ( as many times pointed out by @twiki ) and becouse for low $XXX domains it's just easier to buy since most end-user already have an account @ GoDaddy.

I wanted to test also @DAN.COM but unfortunately most of my domains are currently held at SAV.
One small question, Are you getting sales above the 5k price range with NS5/6 landers? Because many investors mentioned that NS5/6 works better for the domains priced below 5k range. What about you?
 

AbdulBasit.com

DomainsWeb.com
AbdulBasit.com
Impact
12,468
Thanks @James Iles for tagging.

Coming to the topic of this post... I strongly suggest anyone to try one lander at a time for the entire portfolio and that too for at least 3-4 months time period. This will give clarity how that lander has worked out and you can decide your next step accordingly.

I never believe in split testing mainly because every domain is unique and you never know which domain is needed and bought by an enduser unless all your domains are using one particular lander for a reasonable period of time.
 
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