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When Testing New Landers Do You Point All Your Domains to them at Once?

NameSilo
Impact
763
Just wondering whether folks point all domains at once when testing new sales landers?

For example, lets say you have been pointing all your namservers to Afternic NS5/NS6 and maybe had 1 or 2 sales over 6 months, for example.

You've been hearing good things about DAN and want to try them out. Do you point all your domains nameservers to DAN at once and then give it another 6 months to see those results?
 

AbdulBasit.com

DomainsWeb.com
AbdulBasit.com
Impact
12,718
Thanks @James Iles for tagging.

Coming to the topic of this post... I strongly suggest anyone to try one lander at a time for the entire portfolio and that too for at least 3-4 months time period. This will give clarity how that lander has worked out and you can decide your next step accordingly.

I never believe in split testing mainly because every domain is unique and you never know which domain is needed and bought by an enduser unless all your domains are using one particular lander for a reasonable period of time.
 
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MediaCode

MediaCode.com
Impact
2,770
As a 'small player' I am trying to optimize my chance for sales, but also considering other factors

1. I have about 5 names that earn consistent parking revenue (not much, but enough for me to keep them parked)

2. The others 120 names don't earn anything from parking so I struggle with where to point them. IMO, since these 120 names are not doing anything for me being parked, I would rather direct them to some type of Sales Lander.

The questions I keep asking: Does the added brand recognition of GoDaddy justify the extra commission of pointing my other domains to NS5/NS6?

Does the attractiveness of DAN and lower commission justify giving them a 6-12 month test.

What I HAVE decided (finally) is that for my 120 domains that are NOT generating any parking revenue, I prefer that they point to some type of For Sale Lander (Afternic 5/6, DAN, or Sedo)

ALL DOMAINS are always listed with Afternic due to the strength of their registrar distribution network.

On the surface, it would appear ideal to use GoDaddy BIN landers because they prominently showcase the GoDaddy up top and they say nothing about the seller – it appears that GoDaddy is saying the domain on offer is worth the $XXXX or $XXXXX BIN price posted. Conversions should be awesome, right? No. The problem is the horrid UX experience that happens AFTER the buyer clicks on the Buy Now button. They see errors on the subsequent check out page and, unbelievably, GoDaddy merchandises OTHER DOMAIN NAMES to the buyer on that check out page, thus undermining your sale. Go through the Buy Now process yourself to see what I mean.

To truly test different landing pages offered by Dan and GoDaddy, you must RANDOMLY assign Dan or GoDaddy landers to your 120 domain names. The random assignment to Dan or GoDaddy helps eliminate biases that you yourself would introduce by assigning Dan or GoDaddy to your names. You can use a random function in Excel to make the random assignments AFTER you have BIN-priced all of your names. Then, sort and assign 60 to Dan and 60 to GoDaddy landers.
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,292
Just wondering whether folks point all domains at once when testing new sales landers?

For example, lets say you have been pointing all your namservers to Afternic NS5/NS6 and maybe had 1 or 2 sales over 6 months, for example.

You've been hearing good things about DAN and want to try them out. Do you point all your domains nameservers to DAN at once and then give it another 6 months to see those results?

The best way to test is to simply park 50% of your domains (without cherry-picking, so at random) at one provider and 50% at another marketplace. At the end of the month, check which platform performed better. This way you do not need to switch either.

Having said that, at Afternic 68% of your sales are from their registrar partners and not from their landing pages. So ask your account manager to provide you with clear data on which sales were from their distribution network and which originated from their landing pages before making a final conclusion.

Otherwise, the data for this experiment will not be relevant since you would have gotten the 68% sales without using their landing pages.
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,292
Scenario 2 for me

The issue with this scenario is that your data might be tainted by seasonality. In some quarters the market pumps harder than others. And if you're experimenting in those months at one provider, the data might again not be super relevant.

So A/B 50% split testing is really the best way to benchmark in the current market.
 
Impact
13,506
For example, lets say you have been pointing all your namservers to Afternic NS5/NS6 and maybe had 1 or 2 sales over 6 months, for example.

You've been hearing good things about DAN and want to try them out. Do you point all your domains nameservers to DAN at once and then give it another 6 months to see those results?
Hi

the short answer, is no!

if...you've been getting 1-2 sales every 6 months, then that's 2-4 sales per year.

now,
depending on the domain, the prices they sell for and how many names in your portfolio...
then that could provide consistent percentages, to your str - not to mention your bank account.

so, from that perspective, it's a no, despite what others are saying.
you might want to test those that haven't had any inquiries which have been sitting there for a few years, but to just move with the crowd "like a lemming" isn't my style.

additionally to that viewpoint,
everybody doesn't have the same names, nor are they priced the same,
so the successful sales rates will always differ across various marketplaces.

imo...
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,292
Thanks for your input @DAN.COM

Are there any significant Serps penalties that you know of, when changing nameservers or destination of your landers too often?

That would be interesting to track indeed. We have no data at our disposal to answer that question at the moment.
 

DAN.COM

Domain Marketplace
Dan.com Staff
Impact
4,292
Does anyone have a link/stats that confirm where sales come from?

E.G. what % are type ins, what % are marketplace searches etc?

I’m still wondering about the importance of the lander as opposed to the amount of eyes on a domain, thus why Afternic - with their less aesthetically pleasing landers - still rules the roost in sales numbers.

Because Afternic is the first distribution network integrated by many registrars.

Most sales Afternic processes occur actually on their registrar partner's end like Namecheap and Google domains where their inventory is published and sold.

However, we (Dan) shouldn't answer these questions about Afternic. Maybe an Afternic rep can share the following data:

1: How many sales at Afternic initiate via their landers
2: How many sales at Afternic occur via their distribution partners

The percentage split will answer most questions domainers have here.
 
Impact
763
I see...
It works from Ukraine, because it is based on GoDaddy.com
So you may use it - if 20% loss is suitable for you.

Original Afternic landers and their website are not accessible for many years from some countries due to their idiotic firewall.

p.s. Sedo has almost the same brandpower (BBB company), but for 10%.
Yes, thank you for testing it from Ukraine!

I know Sedo is probably #2 in brand recognition, but more because of their international brand recognition.

In the U.S. GoDaddy has done SuperBowl commercials, sponsors NASCAR drivers etc.

IF some unsure buyer calls the number on the Afternic(GoDaddy) landers and the broker convinces them to buy my domain, then certainly 20% is worth it :)
 
Impact
11,787
For me they show British phone...

2021-11-07-224016_690x440_scrot.png
 
Impact
763
Jurgen, I have already read that thread and it doesn't quite answer my question, which was nore about the preferred method of testing versus which landers convert better.

Trying to get opinions on when people test do they (assuming 12 month test)

1. Point half domains to NS5/NS6 and half DAN for the full 12 months

OR

2. Point ALL domains to NS5/6 for 6 months, then point ALL domains to DAN for 6 months.

I am leaning towards the second method of testing, myself...
 
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