NameSilo

What's the benefit of aged domains?

Labeled as question in General Domain Discussion, started by evo.domains, May 8, 2017

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  1. evo.domains

    evo.domains Established Member

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    Hi domainers,

    As far as I understand, aged domains have an advantage over new registered domains because search engines know them and developed some sort of trust in them (correct me if I am wrong please). I have some questions regarding this:
    • How is this with parked domains? Do they also get positively recognized by search engines even when parked? Or do the domain needs to be developed for this?
    • How is this with domains that have no content at all (neither developed nor parked)?
    • Is it better to build an own "For sale" page instead of parking a domain to build trust?
    • Does it make any difference when I use robots "noindex" or "index" in my html when using my own "For sale" page?
    • Or is all above wrong and does it have rather to do something with possible backlinks the domain accumulated over the years?
     
    Last edited: May 8, 2017
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  2. WhoaDomain.com

    WhoaDomain.com WhoaDomain.com VIP Gold Account

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    Great question! Took the words right out my mouth! Brb. Gonna get me a bucket of KFC for this one. Don't start without me. I too want answers. :hungry::ROFL:(y)
     
  3. Lox

    Lox _____ VIP

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    Historical references and evidence of use = Trust. Listen between the lines & enjoy your KFC @Avtar629

     
    Last edited: May 8, 2017
  4. Emmy101

    Emmy101 Established Member

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    Does a domain name aged or new with no quality content mean anything to search engines ? I don't think so
     
  5. briguy

    briguy Guru In Remission! VIP ★★★★★★★★★★

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    Just my opinion...prefer making my own pages for domains that I want to sell this year. Parked the ones that I want to sell later on!


    Note even my parked names I develop back links for, just for the future!
     
    Last edited: May 9, 2017
  6. Lox

    Lox _____ VIP

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    Evidence of use = Trust = Orientation + Credibility + Reliability + Safety = Value / Importance (aka rank)
     
    Last edited: May 9, 2017
  7. ikhub

    ikhub Top Contributor VIP

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    The school exam answer:
    Aged domains are domains which can be sold to a novice easily brainwashing him of imaginary benefits of the age which otherwise don't exist.
     
  8. Shuttlepro

    Shuttlepro Top Contributor VIP

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    Helps with liquidity....it's not neccessary always imo, but with age comes more chance of success.
     
  9. ikhub

    ikhub Top Contributor VIP

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    Its assumed the early birds catch all the worms which to some extent is true, as most of the good names are registered, but then there are many shitty names that were registered as well. Also there are names which are no more relevant today. Then there are some old names with lifetime freebies associated like the grandfathered ones. Apart from that it is a good name or associated with some lifetime brownies, I don't think old domains have any other value.
     
  10. Lox

    Lox _____ VIP

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    In the DN industry - aftermarket (niche), the Value Added Selling is very important and it is your "job" to determine the path your buyer "like to" follow, and seek any possible way to add value to the DN.
    Value vs Product
    Value vs Domain
     
    Last edited: May 9, 2017
  11. toughdomains

    toughdomains Top Contributor VIP

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    Google tries to use different data to determine if a site is spammy or not...I feel domain age is one of these data points to help it determine rank. I have an SEO background so Ill try to answer each of these.

    • How is this with parked domains? Do they also get positively recognized by search engines even when parked? Or do the domain needs to be developed for this?
    I have never seen a parked page come up in search results. But if you search for a name in quotes you can see what is ranked.
    for example
    southamericaproperties.com
    https://www.google.com/search?q="http://southamericaproperties.com"&oq="http://southamericaproperties.com"&aqs=chrome..69i57.7312j0j7&sourceid=chrome&ie=UTF-8#q="southamericaproperties.com"

    you can see there is no description associated with the parked name so very unlikely to match any keywords to that name. So to answer your question yes for Google rank you would need to develop the name with all the seo elements in place such as title and meta tags and content on pages.

    • How is this with domains that have no content at all (neither developed nor parked)?
    see above reply
    • Is it better to build an own "For sale" page instead of parking a domain to build trust?
    the more content associated with a name the better but not sure how much content on a for sale page
    • Does it make any difference when I use robots "noindex" or "index" in my html when using my own "For sale" page?
    no index will exclude all bots from crawling your domain. you mention in your meta html tags. Robot exclusion is done on the robots.txt file. all sites have one in the above example its located here...
    http://southamericaproperties.com/robots.txt

    this is the one for namepros
    https://www.namepros.com/robots.txt

    they actually have some really funny comments in there
    • Or is all above wrong and does it have rather to do something with possible backlinks the domain accumulated over the years?
    little debate over this but I will say my opinion is backlinks certainly do matter. both the total number and more importantly the power of the links pointing back. (is it 1,000 links from dead blogs and free directories or 1,000 links from CNN and Forbes big difference)

    So not sure if this answered your question but if your looking for SEO value of a domain then.

    1. yes age has some role in the Google ranking factor older names tend to be trusted more over newer names
    2. yes back links do have value that help boost the names authority in the engines even if they are "nofollow" links they will provide traffic to the domain.

    3. yes a fully developed domain with lots of original content will perform better in search than a parked page with no content or SEO elements.

    4. you should NOT exclude good robots (ie google and bing) from your domain but you may want to exclude the spam bots that inflate your domain hits like ones that gather information. This should be done on the robots.txt file

    So as you may guess a previously developed site that had content and was ranked and is older will provide more traffic assuming you develop the name compared to a brand new hand reg that was just purchased today. Unless you have one word names like beer.com or mistype names looking at age, backlinks and alexa rank can give you a good idea of the amount of traffic you may get from an expired domain.

    None of this of course takes into account the name itself.
    As a domain investor I personally would rather have blockchain.com with little traffic and age vs and hypothetical aged blockchainalertsinthenews.net with a lot of back links....
    An SEO developer may choose the 2nd name. I guess you need to ask yourself. Are you investing to build out and develop or investing to sell names?
     
    Last edited: May 9, 2017
  12. toughdomains

    toughdomains Top Contributor VIP

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    Until I switched the DNS to parking I was actually surprised how much traffic my names got. I have many 2 word names and some are aged well and get decent traffic. You really need a tool that will show you all the domain metrics like traffic, alexa rank, backlinks age etc before you go out and sell names. In my early days I actually sold really old names with decent backlinks for cheaper than I would have knowing what I know after seeing all that data side by side.
     

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