What makes a domain good?

[e39m5]

if i were to start an appraisal business i would like to send the person an email back on how their domaion appraised.

So, I would like a bunch of catagories that I can rank on a 1-10 scale. I would like to have atleast ten catagories. So far this is what I have, if you disagree with one catagory please tell me!

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[redhippo]

a good marketing strategy and salesmanship