The reason is simple, its over developed right now. The real target is marketing and SEO to build a site up. Too many people making money with stupid domain names that are successful because the sites are successful ie. ebay, utube, etc.,...
Domains are not that important. I know. I own about 800 of the gems I grabbed in the early 90;s when I started the first design firm on the planet. Problem is, I sell them for pennies compared to what I could have and SHOULD have sold them back in the late 90's.
If you can get 10K for that name. Take it. But what do I know.
Phil