news Was Friend crazy for spending $1.8M on Friend.com?

[News]

When AI companion startup Friend revealed it had spent $1.8 million on buying the www.friend.com domain name last week, it set off a debate around what exactly branding is worth, and how startups should be spending cash. Founders of other companies like Loom and Public came forward to share stories of their own quests to lock down a domain, but the questions continued rolling in: Did Friend overspend for its domain? Will it really make a difference?..

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[pb]

I'll be frank: if they didn't buy friend.com, I would have never heard of them at all. So there's that at least.

 

[AEProgram]

They paid a low price for that name and it was a great purchase

 

[BaileyUK]

If you believe in the future of the internet in an evolved, rather than a reinvented format then it was a worthwhile purchase at a great price.

 

[Wesley S]

great purchase. Congrats to buyer and seller. Hey, has anyone seen my contact? lol.