Indubitably a solid name. Reseller value XXX - low X,XXX / End-user value low X,XXX - low XX,XXX, or perhaps more depending on how bad the buyer wants the name.
That name is definitely worth a lot. The Hong Kong govt. has been desperately trying to attract more tourists over the past few years to help with it's declining economy. I'd say hold onto it and sell to an end user.