This could be said about any domain, but it could be very valuable to the right end-user.
360 domains are in vogue right now, some of them have sold for nice prices. (Mostly related to business or products, it seems.) I think it's fairly unlikely that a business would come looking for this domain, per se -- but I do think there's an end user market for something like this. Candy companies, florists, gift sellers, card companies like Hallmark. IMO you'll have to definitely market this one to make a sale, but it could be lucrative if you're successful.
The only other thing I can see that might potentially harm your selling this domain is that it's seasonal, but that's true for any seasonal item. Good luck,
ripley.