Updating Old Logo

[sourcez]

Hi all,

Working with a company at the moment that has no tech at all.

Take a look at the logo below, how would you suggest it can be improved? (I'm guessing there will be a lot of ways!)

I've started by putting a gradient on as a temporary fix but it's still looking like a budget agency did it 15 years ago!

 

[Nodws]

try lower case on a Sans-serif font, like helvetica, or trebuchet. current font has to go, looks aged like 1930's classified ads

also an Icon will be very helpful

 

[4Lseller.com]

Change the font.Add any symbol.

 

[Jacklin]

Try to add any kind of symbol related to your company ... Font is nice but you can still try some better font

 

[pixelbypixel]

I agree with Nodws about going for a sans-serif font.

If you want to incorperate a logo into the name without using a random image, possibly consider turning the 'S' at the start or end (decide what looks best) with a $ sign, a mix of the same colour font and a gold $ sign would suit the name, I am assuming your brand is about saving money.

 

[sourcez]

Great, thanks guys.

Unfortunately it's a UK company so the $ won't work for us.

I'll have a look at a sans serif - what sort of logo do you think would be suitable? The brand is about saving money - it's a discount store.

+Rep, thanks!

 

[AndrCruz]

Great, thanks guys.

Unfortunately it's a UK company so the $ won't work for us.

I'll have a look at a sans serif - what sort of logo do you think would be suitable? The brand is about saving money - it's a discount store.

+Rep, thanks!

The current one is so awfull, It hurts just to look at It.8^X

Well If It's a discount store use something to do with coupons for example http://images.google.pt/images?ndsp=21&um=1&hl=pt-PT&q=coupon&start=0&sa=N

So when people see it they will know what the store is about.

But hey, that's your work not mine. :p

 

[Zepia]

I suggest a Sans Serif font witha -25 Kerning and a nice clean symbol!

 

[sourcez]

It's funny because I've always thought the current one needed ditching, no-one in the company agreed with me. But even the customers aren't buying because of it!

I've currently gone with superbuys with bold super - would you suggest overlaying the text on an image though? I can't seem to be able to make a symbol work!

Thanks again

 

[cappa1_2000]

I would not recommend using an image.. they never work well. As suggested try an icon or graphic that ties in with the business purpose, or just keep it as text - not all logos have to have icons.
I would not recommend gradients, they are quite a trend at the moment - try researching, look around you at brands that work - Coca-cola, M&S, BT, Royal Mail etc etc.

 

[Ferlyn]

The text is so simple try putting some little image or a single logo that gives a description of the
company you're working on. Blend some colors to make it look attractive for the viewers.

 

[vanesaJac]

SUPERBUYS - since it has a super word
Make it more flashy.
it gives good quality for people.

 

[MaryJoy]

Hello there..
I will share you a link of some
Text Effect tutorials.
Ive been using there tutorials
for my Text Effects...
Here:
Text Effects, Photoshop Text Effects Tutorials - Adobe Photoshop Tutorials
I hope it helps.
The tutorials are very easy.

 

[Sheikh Ahsan]

You need some effects in it... its so simple!

Go to youtube and check out few tutorials or I can help making you them!

Cheers!

 

[pmorrison2588]

Change the font, add some strike through type lines, and bring some emboss.

 

[sourcez]

Thanks for all the advice so far, going to take another look at it this coming weekend

 

[Ookie]

Try adding an icon (possibly a shopping trolley) and use a sans serif font.

My other suggestion would be to try a metallic text.

My font suggestions are: NeoSans, Diavlo or Helvetica

 

[bodil4o]

Try adding an icon (possibly a shopping trolley) and use a sans serif font.

My other suggestion would be to try a metallic text.

My font suggestions are: NeoSans, Diavlo or Helvetica

Yeap!
If he can't do it...just buy a logo

 

[sourcez]

Thanks for all the suggestions, I've now left them to their own devices as the top level were happy with the old logo :S

 

[Saket]

hmm the log doesnt has anything, just a use of font in there. try adding some stroke, and get a icon somewhere from deviantart.com
i just used an icon and stroke and the result was a beautiful logo for my site, you can see it here :-
TechHacker | All the Tech Buzz going around at one place!

 

[rob.b]

Use a background color, change the font, and use some symbols.

 

[Nodws]

should close thread xD

 

[bradj]

So did you remodel it? Please update with any changes.

 

[newviewit]

THink you made some changes....

but I would also make it pop out a little more by adding light effects such as glow, also the font looks a little too big.

Maybe try keeping the 'S' large and make the rest of the text smaller