Appraisal For:
UniteUp.Com & UniteUp.Org
The following appraisal is just my opinion based on some research and facts I've put together. The value I come to in the end doesn't mean that is the value for your domain but might give you some insight into where the value is located, and will give you a general ballpark of it's value.
Domain Availability
Sources Used:
http://domainsite.com
uniteup.com: Taken
uniteup.net: Available
uniteup.org: Taken
uniteup.mobi: Available
uniteup.info: Available
uniteup.biz: Available
uniteup.in: Available
uniteup.us: Available
uniteup.ws: Available
uniteup.bz: Available
uniteup.cc: Available
uniteup.tv: Available
uniteup.us.com: Available
uniteup.eu.com: Available
uniteup.web.com: Available
uniteup.co.uk: Available
uniteup.uk.com: Available
uniteup.org.uk: Available
uniteup.name: Available
uniteup.ag: Available
uniteup.sc: Available
uniteup.la: Available
uniteup.hn: Available
uniteup.cn: Available
uniteup.am: Available
uniteup.fm: Available
uniteup.ac: Available
uniteup.io: Available
uniteup.sh: Available
uniteup.eu: Available
Looking through some of the TOP TLD's Registered I could find '0' names using your keywords registered in different TLD's!
This section is usually a clue that the other sections will probably look pretty grim as well. Usually if a name is registered and you are the only one with that name, it indicates there isn't a great demand for those keywords. Sometimes not always, perhaps someone hasn't thought of the great potential your keywords could have, but chances are it's unlikely.
I usually grade value here starting at -$7.50, with +$2.50 (half a reg fee)for every registration. The reason I start negative is to counter speculative tld registrations on the first 3 TLD's. It's $2.50 because the other $2.50 that would make up the TLD registration cost comes from the google results as I'll explain later.
To put it in one sentence, the value here is
-$7.50 if you follow that methodology because you own both those domains.
Overture Results
Sources Used:
http://inventory.overture.com/d/searchinventory/suggestion/
Doing a search for 'Unite Up' brought back...
No suggestions for 'unite up'.
No suggestions for 'uniteup'.
Your search that is the most important, which is for your exact keywords together showed up with nothing! No searches per month.
Doing a search for your main keywords 'Unite' and 'Up' brings back...
2243 unite
391629 up
Well you definently have at least one strong keyword going for you and this will be where most of your overture value will come from.
The theory I go by for giving value to overture is pretty straightforward. I follow the principle of the 80-20 rule. That is to say, 80% of the people walk away, 20% take a look. It's a rule business uses to predict what percentage of people might visit your business, or in your case your domain name. Online it's sometimes called the 90-10, with only 10% looking. Perhaps I'm being optomistic, but I'll use 80-20 for this situation.
Now using the keyword unite for starters, when someone types in unite on a search engine, your probably not going to neccesarily show up at the top of the search engines, but there is that chance you can should you work up your page rank and such.
Assuming your site is properely advertised and you make a stab for the unite keyword, unite gives you better odds of getting placement for the top 1-10 or 2-20 in those search engines because you contain that word in your domain name. It's not the greatest factor, but will definently contribute to being higher in the pages, and might be the push your site needs to make the next page in results.
Mostly search engines use page rank (which is how many other sites link to you) to place you, but sites like MSN will look at your domain name words to make decisions as well in placing you up or down so it does play a pivitol role.
Looking at the google results there are quite a bit of sites ahead of you in ranking with united in there domain title taking positions for that keyword, so you will likely have a lot of competition to gain a position with the word unite, I'm going to be nice and assume that you somehow got to position 2-20, that means that of the 2243 people 80% won't see you because your not on the first page. Ok fair enough so that leaves, 449~ roughly that clicked to the next page. Now of those people another 80% just click away, but 20% see your listing and click. So that is 90 people that might be clicking on your site monthly, which is kind of low. Of course remember this is if you get proper position. Now, of that 90 people 80% will probably ignore whatever your selling, and 20% might just actually buy assuming you have a proper adverting campaign and everything etc. That means you have, 20~ that could potentially buy products from you, or what I use for measuring value here is 'google clicks', with the minimum value you can click being '6 cents'.
So 6 cents multiplied by 20~ is roughly $1.20~ of potential overture value just the word 'unite' might assist in giving you by gaining higher search engine standings. Of course it can be more then '6' cents but I like to look at the gloomy side of things, because if you can follow this method and make it show a lot of money then you know you probably have a winner =). Plus, I'm not for wasting money on domains unless I'm absolutely sure it has good potential. Like most domainers, I have my share of useless domains =). The trick is how to limit them. So it would appear 'unite' isn't the strongest of keywords as far as business is concerned from existing/potential traffic.
So with this in mind, lets do the keyword 'Up' now. 'Up', a strong keyword, gets 391,629 massive results! 195 times better then unite!
Following the same process, we'll assume you somehow get on the second page listing for the typing in 'Up' (which in reality is probably very crowded and hard to get there because of those massive searches for it).
So 20% visit the second page, were at 78326~, 20% click to your site that is 15665~ visits! Now of those 20% click a google ad at 6 cents a click, that is 3133~ clicks at 6 cents equals $187.98~ of overture potential on the second page results of a popular search engine. That is not bad at all!
Your looking at a total potential overture value from your keywords of $1.20+$187.98~, not bad a total of $189.18~ potential dollars from just sitting on the name if you were up there on those kewords, which is a possibility with your name and some good SEO skills.
To speak realistically though, take a look on google and type in 'Unite' and 'Up', lets see what results show up.
You'll be competing with
www.unitehere.org/ for position #1 on term 'Unite', and
www.up.com/ for position #1 on term 'Up'
Since unite gives the least return potential for it's keyword likewise gaining positions higher in the rankings will be a little easier. It's an inversely proportional relationship. The higher the searches for the keyword, the more money you can earn, but the harder it gets to 'get in the position' to make that money.
Here is some of the other sites that show up for 'Unite'.
www.unite.org.nz/
www.unite-students.com/
www.unite.org/
www.unite.org.au/
www.unitela.com/
vegweb.com/ (potential site that could be kicked off with some work)
www.christiansunite.com/
www.starwars.com/episode-iii/release/trailer/unite.html (???)
Well on page 1 it looks pretty intense near the top and near impossible for your name to compete with sites like that without a lot of money, but perhaps you might be able to knock out vegweb.com and starwars.com episdode 3??? what the hell is that doing there?? Anyways... puting a site for yourself with uniteup might yeild you a position in the top page. Again the only reason for that is probably because of the low monthly search results. If you could get on the first page that '20' potential visitors I spoke of would go up 80% to '90' potential visitors, making you earn $5.40! Yeah! I mean...well if you like $5.40 a month that is =), but it would definently cover the cost of the domain registration I suppose and make the name worth above reg fee.
So because there is a distinct possibility here to rather easily take the search engine position there with some limited work on your part for page 2 or 1, I'd say you have $1.20-$5.40 worth of overture value for this name for reselling purposes.
Looking at sites for, 'Up' on google brought back...
www.up.com/
www.up.edu/
www.grc.com/
www.benefitscheckup.org/
https://www.grc.com/x/ne.dll?bh0bkyd2
www.pbs.org/wgbh/warming/
www.shapeup.org/
https://www.paypal.com/cgi-bin/webscr?cmd=_registration-run
en.wikipedia.org/wiki/Up_quark
So we got quite a few domains with the word 'up' already in it that are holding for top position on the keyword 'Up'. Usually a problem with strong keywords like 'Up' , everyone wants to fight for it, so if you are gettings lots of searches, those searches are spread out throughout the pages, with most of the visitors going to the top page which most likely would not be yours.
I was going to say you have $0 of value here but after reviwing those top sites, you might very well have a chance ironically of gaining position for that keyword. There are a lot of sites with 'Up' in it no doubt, but there are also a lot of pages on the top and second pages without it, and an important thing to note is for some reason no sponsors are paying for positions on that powerful keyword! Maybe because people the word 'up' isn't exactly the most commercially targeting of words, but at least it can potentially make you google clicks. So perhaps, although vere unlikely you might just be able to 'fight' for keyword position 'Up' in some of the search engines for a decent page.
Because of this I'll have to say that while your name holds the potential to make $1.20-$5.40 + ($187.98 potential) (minimum) per month from google clicks, the money you'll spend to get it to do that will be much greater for you or the person looking to invest into this name based on it's keywords, so I have to say you have
$1.20 of overture value.
It's ($1.20) because there are no overture results for 'your exact' terms, which were 'United Up', keep this in mind. If there were results for that together, getting a top position on a search engine would be a lot easier because that search would be more unique. Not only that you would gain front page position, meaning more of those 'visits' would come to you. The $1.20 remember comes from my prediction that gaining 'Unite' SE 2nd page position might not be too hard.
My suggestion is if you buy names based on keywords, find two keywords that are strong, but also strong together in terms of people searching for it monthly. Strong enough together that it's worth the money you would make sitting on it after it easily gained page rank position #1 for that search query!
Google Results
Google Results are included to balance out the speculation value from people registerting the names just because of a lot of TLD registrations. I've noticed that around every 300,000 google results a name is registered. This of course isn't always the case, but just a general guideline I noticed. Go give it a try! So google results are the 'other' $2.50 to make up a standard $5 registration fee.
Your google results value is:
Results 1 - 10 of about 714 for "UnitedUp". (0.68 seconds)
Results 1 - 10 of about 17,100 for "United Up". (0.35 seconds)
Google results for the term are significantly low! This explains why only you were the only registered TLD holder, people just are very unlikely to see those terms together. There isn't $0 of value here, but it's very small (about $0.14) I'm going to have to say
$0.14 of google results value here. That is calculated by taking 2.50/300,000 and using that ratio against the results you received.
Possible Related Keywords
These are useful when comparing sales comparables in the next part.
I've made a tool to assist in finding relevent keywords at,
http://dnfinder.net/keywords2.php?keyword=word
just replace word with the word.
The first step is to look at the context of your words together and the different possible context's it could have, because in english the same word can mean many different things as my keyword tool will help you to see.
When I look at 'Unite' and 'Up' my first reaction is, some kind of site, maybe a forum where people get together. It's unclear what there getting together for, but maybe just general purpose getting together. I would think 'Up' in this case is used in the context
up:S-Adjective :Sense - 2 :Gloss - getting higher or more vigorous; "its an up market"; "an improving economy" :
If that is the case, it would have no relevent keywords that could be used for comparison properely.
Looking at 'Unite' I think it's context is a verb and...
unite:Verb :Sense - 1 :Gloss - act in concert or unite in a common purpose or belief :
Now unite does have at one other relevent keywords that should be considered.
join
The rest don't seem to fit given the context of 'up' afterwards. So any domain name sales with 'Join' in it also should also be considered relevent.
Join is the hypernym of unite. It means that if you put the words in a category, 'Join' if the word that is more valuable up the list. It should be considered 80% relevent when you look at sales with it.
The reasoning behind this is, 'One rank better' -10%, and '1 character less than 'unite' making it -10% relevent there. As long as the word is above 50% relevence using this methodology it should be okay for comparing purposes.
Sales Comparables
Well when all else fails like above, sales comparables can be the good way to look for value in your name. If other names happen to sell well despite having not as much marketable traffic value you know you have a 'brandable' name
ClassUp com $2,000 Feb 07 Afternic 2 7 N N
http://ClassUp.com Afternic
GrowingUp com $2,070 Dec 06 SnapNames 2 9 N N
http://GrowingUp.com DNJournal
PayUp net $1,265 Feb 07 BuyDomains 2 5 N N
http://PayUp.net DNJournal
PopUp org $2,080 Dec 06 SnapNames 2 5 N N
http://PopUp.org DNJournal
WordUp net $2,488 Dec 06 BuyDomains 2 6 N N
http://WordUp.net DNJournal
PostUp com $3,600 Nov 06 SnapNames 2 6 N N
http://PostUp.com DNJournal
ChewUp com $100 Oct 06 Moniker/Traffic 2 6 N N
http://ChewUp.com Moniker
PushUp com $3,000 Oct 06 BuyDomains 2 6 N N
http://PushUp.com DNJournal
SynchUp com $500 Sep 06 Sedo 2 7 N N
http://SynchUp.com Sedo
BlowUp ca $580 Jul 06 Pool 2 6 N N
http://BlowUp.ca DNJournal
PickEmUp com $150 Jun 06 Afternic 3 8 N N
http://PickEmUp.com Afternic
SoundUp com $18,209 Jan 06 Sedo 2 7 N N
http://SoundUp.com DNJournal
MovingUp com $4,688 Nov 04 Afternic 2 8 N N
http://MovingUp.com DNJournal
startUp net $1,694 Dec 03 Pool 2 7 N N
http://StartUp.net DNJournal
There were
NO sales comparables for keyword 'unite' that could be found.
Looking for sales comparbles with 'join' in front returns...
JoinOnce com $2,000 Feb 06 Sedo 2 8 N N
http://JoinOnce.com Sedo
could only find one, but better then none like unite! and of course the keyword join by it's self as the .com sold for $40,000, where unite has no recorded sale. The closest thing to unite with a possible sale was unites.com for $3,300, still nothing compared to join.
Join was calculated into the average sale price below~
These were some of the notable sales. Things I noticed is that 'Up' definently seems to be a 'high paying keyword' there were quite a bit of sales of names with 'Up' in the end with pretty decent returns. The total sales of words with 'up' in the end that were relevent to your domain (2 words only) was $42,424 over a period of '4' years, the average sale price being, $3,030~, so LOW $X,XXX.
Looking at these results you've probably come to the conclusion that I have that the word 'unite' is what is hurting you here. With the word 'join' if you wanted to keep the same context being the next best possible canidate.
So this means that despite your name having limited traffic value perhaps there is some potential brandable value to it, yeilding you possibly low $X,XXX. Though this could take many years, possibly 3-5+ from the data shown (if at all) because there is no data showing any records of a name selling with 'unite' and because 'unite' is a weak monthly searched term.
TLD Value
You own the .COM, it's the best extention you could ask for if you had to choose one with the most sites on the web and most recorded sales.
Your .ORG would be worth in general 20% whatever the .COM would be worth. I use two methods to figure the value of the TLD.
you can go to 3character.com and look at the difference in percentage between LLL sales of the extentions, and then look at the amounts of sites being used difference between the extentions comparing and that will tell you in general what it's worth. You should also keep in mind that .ORG is not commercial so it's an exception to the massive search results, in that it's value will tend to be less.
Current Observed Minimum Wholesale Price (regardless of letter combo) as of March 1, 2007:
* 3-Letter .com - $3350 (+ $100 since February 1, 2007 report)
* 3-Letter .net - $710 (+ $10 since February 1, 2007 report)
* 3-Letter .org - $250 (+ $10 since February 1, 2007 report)
* 3-Letter .info - $135 (+ $5 since February 1, 2007 report)
* 3-Letter .biz - $80 (+ $10 since February 1, 2007 report)
* 3-Letter .us - $110
* 3-Letter .mobi - $140 (+ 10 since February 1, 2007 report)
The quality of the letter composition can play a significant role in determining 3-letter valuations. General concensus states that the letters A, B, C, D, E, F, G, H, I, L, M, N, O, P, R, S, T are considered premium letters. Other lesser high quality letters include: J, K, U, V, W. Lower quality letters include: Q, X, Y, Z. Domains selling for less than the above figures would represent a strong buy in today's market. Premium letter only domains tend to fetch a 500% to 600% premium (or more) over the Minimum Wholesale Price. Mixed letter quality domains have valuations somewhere in the middle of these two extremes.
250/3350=7.46%~ , which is what .ORG domains given the same .COM domain name comparing against tend to sell for less for.
4,840,000,000-google query-Site:.com
2,140,000,000-google query-Site:.org
2,140,000,000/4,840,000,000=44.21%~
So you can see while .ORG is extremely popular because it doesn't market to commercial entities, it's value is really only 7.46% that of what .COM sells for.
The reason .ORG is worth anything at all is because of that 44.21% factor, there is just so many sites that the demand is huge, just like .COM's demand is huge.
Conclusion
After reviewing a lot of the factors that give domains there value, I've concluded that your domain is worth
$1.34, with the potential of
low $X,XXX given 3+,5+ years, and that is with extensive advertising and work. You may wind up spending more money then you would get after you sold it just to sell it. Take 7% of the appraised value I just gave you and that would be the price of your .ORG domain.
So your .ORG would be,
$0.09 +
low $XXX~
I would recommend perhaps if you're planning on investing in domain names, it seems names with 'up' do pretty well actually. It's the unite part that is hurting you here, despite it's small traffic potential. So you might consider looking into trading for another 'up' name with a better second keyword. Perhaps 'Join' would be a better choice.
Just to prove my point take a look at the TLD registrations on 'Join Up'
j
oinup.com: Taken
joinup.net: Taken
joinup.org: Taken
joinup.info: Taken
joinup.name: Available
joinup.biz: Taken
joinup.cn: Taken
joinup.us: Taken
joinup.ws: Available
joinup.bz: Available
joinup.cc: Available
joinup.tv: Available
joinup.us.com: Available
joinup.eu.com: Available
joinup.web.com: Available
joinup.com: Taken
joinup.net: Taken
joinup.org: Taken
joinup.info: Taken
joinup.name: Available
joinup.biz: Taken
joinup.cn: Taken
joinup.us: Taken
joinup.ws: Available
joinup.bz: Available
joinup.cc: Available
joinup.tv: Available
joinup.us.com: Available
joinup.eu.com: Available
joinup.web.com: Available
joinup.co.uk: Taken
joinup.uk.com: Available
joinup.org.uk: Available
joinup.uk.com: Available
joinup.org.uk: Available
It seems a lot of people caught on to 'JoinUp' being a good name to buy and so they did. Take a look at it's google results.
Results 1 - 10 of about 1,310,000 for "join up". (0.24 seconds)
Results 1 - 10 of about 21,200 for "joinup". (0.12 seconds)
'Join up' should get a registration 'at least' for every 300,000, and you can clearly see more then the minimum 5 I would have predicted. You can probably guess that a lot of those registrations are speculative buys past the main 5 TLD's~
looking oveture for join up shows,
170 join up
It actually has overture for the words together, that is always a plus and a good sign of a good reg, because that overture amount is very likely to turn 'true' for the person who holds the domain because 'joinup' is unique.
So this is all to just show you an example of names that can be better and why people registered them.
I hope this gives you some insight into your name and how to sell it. Best of luck!
Regards,
- Joe~
